Marketing | Page 3

The Group observed a 40 per cent growth driven across categories in October 2020

As customers are cautious about the spread of COVID-19 virus while stepping out of their homes, it is important for brands to let their customers know that its safe to visit them by marketing about safety and hygiene

Ampifire by Chris Munch is a content amplification and advertising system helping the underdog get exposure online

With sales plummeting and revenues significantly impacted, brands are looking to cut costs wherever they can-and for many, the obvious candidate has proven to be their marketing department

Benefits of using LinkedIn extend beyond networking, increasing job opportunities, finding business leads as the platform creates several intangible benefits

Assessing the COVID-19 crisis to prevail, and envisioning a slow return in terms of profit, there are Vloggers who have resorted to the Cost-per-Action (CPA) model, to earn revenues. Since brands have slowed-down spending on marketing budgets, the cost per action model seems to be an effective marketing channel

The economic assumptions underlying the traditional GTM will need to be revisited and the implications for your SaaS GTM motions

2GUD's social commerce platform will allow users to have an uninterrupted video shopping experience with their favourite influencers showcasing the latest fashion trends, reviewing gadgets, sharing beauty tips and more

In the wake of the controversy surrounding Patanjali's Coronil and HUL's Fair & Lovely , community platform LocalCircles conducted a survey to do a pulse check on the issue of misleading advertisements

A joint study by Ormax Consultants and Momspresso shows that new parents are now turning to Facebook, Whatsapp, Youtube and other social media platforms for seeking as well as sharing parenting tips

Businesses can use the world of social media, influencers, content creators, and bloggers to increase engagement, visibility, and consumption

Economic crisis and pandemics like these breed incredible opportunities and this is one such opportunity for the OOH advertising industry to relearn and transform.

Brands custodians have a concern that how do they as a platform ensure that their brand is not seen alongside objectionable content?

Catering to the customers' taste and preferences is what will help brands enhance their business and come out on top in the market in 2020

To know the mantra of building a prominent brand presence Entrepreneur India got in a conversation with Sheeraz Hasan, the brain behind successful campaigns of celebrities like Kim Kardashian, Priyanka Chopra, Dwayne Johnson, Tom Cruise and here are some brilliant tips

With other arms of the business getting strapped, marketing becomes the foremost important factor to keep the brand running.

For thousands of business owners, the lockdown period will bring an unparalleled opportunity for exponential growth

Make the most of the time by understanding about consumer behaviors at the moment

A strategic approach and investment strategy can drive strong digital performance and revenue growth through the search channel

Established in 2009, Gurugram-based AdGlobal360 uses new-age technologies to provide marketing solutions across business verticals such auto, fast moving consumer goods, banking and financial services, education, travel, among others.

Content is one of the paramount methods to draw competent guide to your business. Consequently, if you have a content promotional policy established and you are not producing sufficient leads, then you are required to optimize it