Neha Kulwal

Assessing the COVID-19 crisis to prevail, and envisioning a slow return in terms of profit, there are Vloggers who have resorted to the Cost-per-Action (CPA) model, to earn revenues. Since brands have slowed-down spending on marketing budgets, the cost per action model seems to be an effective marketing channel

There is no right or wrong marketing technique, just ones that work well for your brand and ones that don't

With mobile rapidly becoming the device of choice to access and consume services, content, and information online, brands are capitalizing on this shift by investing in mobile marketing strategies

The benefits of affiliate marketing are not restricted to e-commerce platforms alone, online publishers also reap significant dividends by associating with top affiliate networks

Brands should adjust the tracking code depending on what model of attribution they use, attribution time is but one of the parameters you have to control

When they told us to choose between our career and family, we chose both

The executive decisions made by a successful CEO are free from the gender identity

The influencer marketing industry globally will be a $5-10 billion market by 2020