Marketing | Page 5

The direct selling industry currently employs 50 lakh people which is expected to reach 1.8 crores by 2025

A recent report by Statista highlighted that e-commerce sales are set to projected revenue of 4.5 trillion in 2021

It is essential that these key steps are followed in order to create brand loyalty in overseas markets

The truest and final test of any partner has to be in the quality of their being. In an industry like branding and marketing, the evidence of success is laid bare in the open

A powerful brand image can prove to be a powerful weapon to utilize in the battle of Digital Disruption

Don't think in terms of incremental growth (10per cent, 20per cent), think in terms of multiples of growth (2X, 3X and so on)

With large and constantly evolving product lines, maintaining a single version of truth can be hard sometimes but this is what you can do

The fundamental and permanent interaction of a business with a customer is through a purchase and businesses need to begin their client retention process with the first purchase

The latest buzzword in marketing is empathy. Many companies are successfully utilizing the power of empathy to push their brand to the next level

Instagram's chief Adam Mosseri has revealed his strategy to transform Instagram into a sales portal

Digital marketing allows brands to manage with surgical precision how much they spend on marketing campaigns, and the segment of consumers their campaign reaches

According to recent reports, 204 million devices were sold in 2018 and the number is expected to increase to 221 by 2019

Kia motors is thinking of launching low cost electric vehicles in India next year as Indian automobile market is gearing up for the launch of a slew of EVs this year.

A marketer plays a vital role in building an impressive portfolio of the company and, further, carries out marketing strategies for product promotion

A shift towards gender-neutrality: That's the only way to make your company work

While ideas, knowledge and passion create an image of business romanticism but when it comes down to building a profitable business, entrepreneurs often wonder what it really takes

Travel Agencies have even switched from offline to online to such the market demands and to cater to the needs of the consumer

There is increasing demand for confident and rich voices in the entertainment, advertising, corporate, e-learning, animation, training, marketing, education, radio and other industry verticals

People will adopt these homes only to realise the massive benefits that will follow in the wake of rapid technological evolution

The need for differentiation has been a major reason behind the success of many online custom-made outfit providers

When a small business tries replicating strategy of a giant business without appropriate budget & other resources, it fails as small businesses should try things that work for small businesses