Marketing | Page 4

There is no right or wrong marketing technique, just ones that work well for your brand and ones that don't

Smart, targeted marketing will give you the greatest return on investment while minimizing your spend

For as much as 82 per cent brands Instagram is the primary choice for marketing, followed by YouTube at 41 per cent, shows a report by Buzzoka

Traditionally paid advertisements such as TV commercials, placing hoardings or radio advertisements have been considered as effective means for customer acquisitions. However, the same might not work for cash-strapped start-ups.

Push notification is no longer an optional marketing channel; it's rapidly becoming a must-have tool. With top brands making some great strides in building high return on investment push notification strategies, it is time marketers followed suit.

Creating compelling and useful content for potential customers represents only half the entire job of marketing

Partnering with the right event and making the best use of the on-ground market opportunity can increase returns manifold.

Over the last year, the digital marketing arena has witnessed some dramatic changes

Samay Kohli, Chief Executive Officer, GreyOrange, considered their successful entrance in Japan a strategic advantage in positioning themselves as global leaders in fulfillment automation.

Veteran investor Joseph Bernhard Mark Mobius, Founder, Mobius Capital Partners, advocates ESG-based investments and inspires people to invest for good - to make the world a better place.

Statistics suggest most people do search online before trusting any brand

The ability to analyse the data with a view to understand who buys what, over what channel, when, require qualified analytics talent and technology

From startups to large firms--everyone is opting for AI-powered digital marketing tools to enhance campaign planning & decision making

Whether it's your website, mobile apps, videos, music, software or games, your content needs to reach customers quickly, reliably, and securely. This quick delivery, reliability, and security is provided by CDNs

It is importaint to engage with micro-influencers to develop brand loyalty amongst a large swathe of customers, and avoid the pitfalls of a paid relationship, with a limited selection of influencers

Brands communicate with their audiences through different channels -- event management sits on top of the hierarchy

Here are tips and tricks to swear by from entrepreneurs when entering into the beauty segment

The line between products and services is getting blurred. It's time to assess how you produce value.

These right strategies can help to climb up the career ladder

How you define the core will impact the entire business ecosystem

App marketing must be effectively dedicated to mobile resources like geo-targeting, multi-language support, push notifications