Pranav Kosuri

With sales plummeting and revenues significantly impacted, brands are looking to cut costs wherever they can-and for many, the obvious candidate has proven to be their marketing department

Creating content that meets the elevated criteria of the public, while also establishing a bond in such a saturated marketplace, is no easy task

It is importaint to engage with micro-influencers to develop brand loyalty amongst a large swathe of customers, and avoid the pitfalls of a paid relationship, with a limited selection of influencers