Marketing | Page 2

Smartphone companies, such as Realme, Oppo, Nokia, among others, are working on a detailed strategy to bring more 5G products to the market. By the end of 2022, 5G smartphones will account for 35 per cent of the total smartphone shipments in India and this is expected to increase to 53 per cent by the end of 2023

Marico is on a digital transformation journey and going ahead it aims to build a portfolio of at least three digital brands, either organically or inorganically, with a combined turnover of INR 450-500 crore by FY24

A content-led brand today can leverage an in-house content team for an online home brand

As per the terms of definitive agreement, JB will take over the manufacturing, marketing and distribution of these brands in India.