The round also saw participation from Nippon India Alternative Investments, Titan Capital Winners Fund, and existing investors Fireside Ventures, RPSG Capital Ventures, Sauce VC and Saama Capital.
The funds will be used to strengthen brand and pricing, expand omni channel distribution, scale physical retail stores, invest in technology, and support entry into select international markets.
The pre series A round also saw participation from existing investors Huddle Ventures and Alteria Capital, alongside angel investors including Mokobara founders Sangeet Agrawal and Navin Parwal and Tracxn founder Abhishek Goyal.
The pre Series A round was led by Fireside Ventures, with existing investor Ghazal Alagh, co-founder of Honasa Consumer, continuing her association with the brand.
The round was led by Bessemer Venture Partners, with Fireside Ventures and angels Navin Parwal, Sangeet Agarwal and Arjun Purkayastha, alongside backers Shantanu Deshpande and Rohit Kapoor.
The investment was led by Fireside Ventures and Genesia Ventures, along with participation from Roots Ventures, TDV Partners and other existing backers.
The Noida-based confectionery startup plans to utilise the fresh capital to set up a fully automated manufacturing facility in Greater Noida and strengthen its distribution network across tier II and tier III cities.
The funding round was led by Peak XV Partners, with continued backing from existing investors including Fireside Ventures, Sparrow Capital, Prath Ventures, and Alteria Capital.
Troovy's pre-Series A round was led by Fireside Ventures, with additional participation from Sharrp Ventures, Spring Marketing Capital, and Veltis Capital.