Acquisition

The acquisition is expected to boost fraud and risk management capabilities, fostering product synergies, accelerating growth, and strengthening its leadership in India's financial sector while supporting global expansion across MENA and Southeast Asia.

The acquisition adds approximately 1,500 franchised hotels across the US and Canada to OYO's portfolio, positioning the company as a formidable player in the region.

This strategic move follows Nykaa's initial minority stake investment in Earth Rhythm in 2022, with the latest deal comprising primary and secondary transactions.

The acquisition grants Moksha Group access to Arzooo's technology platform, intellectual property, and private-label brand. Moksha aims to leverage these assets to empower small retailers with digital tools, fintech solutions, and affordable financing options.