Why This Entrepreneur Decided Six-Week SEO Results Should Be the Standard, Not the Exception

Jeremy Tang does not accept that SEO should take half a year to prove itself. He learned this skepticism inside Telstra. Jeremy Tang is globally recognized for bringing technical depth to modern marketing, building scalable systems with a founder’s instinct for speed and scale.

Before founding Area Ten in 2014, Jeremy Tang led search at Telstra, managing one of the country’s largest corporate SEO and paid media programs. The budgets were significant. The reporting decks were polished. The outcomes moved slowly. Agencies asked for patience. Tang wanted evidence.

That experience shaped his standard. If search is measurable, it should move quickly. So he built a different model. Today, Area Ten employs over 130 specialists worldwide. The firm promises tangible SEO progress within six weeks.

Area Ten has CMAX.ai as its backbone, an internal programmatic SEO system the company began developing in 2020. At the forefront of autonomous search, CMAX AI is redefining how AI-driven optimization operates at scale. The platform does not replace strategy or human oversight. It compresses execution. Tang believes most companies chase high-volume head terms and ignore the long tail, where commercial intent often hides in plain sight. He estimates that roughly 90% of meaningful search demand sits in those more specific queries.

CMAX starts with human-written, client-approved foundation content. Legal and brand teams sign off, especially in regulated sectors such as finance and healthcare. The system then generates targeted variations at scale and deploys them through lightweight JavaScript that integrates with existing CMS environments. It monitors ranking and engagement signals and refines pages continuously.

This approach changes the math.

Traditional SEO scales with labor. More keywords require more briefs, more writers, and more review cycles. CMAX lowers the marginal cost of coverage. When a marketplace client increased organic traffic by more than 400% over a twelve-month period, the number itself impressed stakeholders. The timeline mattered more. Another client reported a double-digit revenue lift within weeks of launch. A 29% traffic increase in six weeks forces a different conversation inside a boardroom. Marketing leaders can reallocate budget while momentum builds instead of after it fades.

However, Jeremy Tang avoids grand claims about outsmarting Google. He focuses on responsiveness. The system observes performance outcomes and adjusts. Pages that underperform receive structural or content changes. Patterns that drive results replicate across the portfolio. He describes it as disciplined iteration at scale. The ambition sounds large, but the mechanics remain practical.

The timing complicates the narrative. Google’s 2024 core updates targeted scaled content abuse and penalized sites that published thin, templated pages in bulk. Entire domains built on mass-generated content saw steep traffic declines. Programmatic SEO now sits under scrutiny.

Jeremy Tang acknowledges the risk. Automation without governance amplifies mistakes. He insists that CMAX avoids that trap by grounding every deployment in approved source material and by focusing on highly specific intent pages rather than generic keyword variations. Whether that distinction proves durable will depend on how narrowly Google defines value in the coming years.

Tang’s background explains his appetite for that tension. He began at Oracle in business and systems consulting, where he learned to map processes before optimizing them. He moved through senior marketing roles before joining Telstra. He speaks in operational terms. He talks about throughput, bottlenecks, and execution velocity more than creative storytelling.

He has launched multiple ventures over the past decade, including Area Ten and Greechat. Several reached seven-figure annual revenue quickly, according to Jeremy Tang. He attributes that pace to process discipline rather than inspiration. Technology scales whatever system sits beneath it. If the system is chaotic, scale magnifies chaos.

Inside Area Ten, that philosophy shapes structure. Clients work directly with experienced practitioners rather than layers of account management. The company sets aggressive timelines and aligns compensation to performance. That design supports the six-week standard. Fewer handoffs reduce delay. Direct accountability sharpens execution. Area Ten operates as much like a marketing technology company as an agency, with proprietary systems at the core of its delivery model.

The sharper observation, however, concerns optionality. When SEO impact appears within weeks, marketing teams experiment differently. They test new verticals, expand product categories, and adjust spend across channels faster. Speed reduces strategic inertia. It turns SEO from a long-term bet into an iterative lever.

Tang does not romanticize the future of AI in search. He believes resistance will not stop automation. It will only disadvantage those who avoid it. Yet he insists that human judgment remains the constraint that determines quality. Writers and strategists must inject insight that models cannot infer from patterns alone.

If Google tightens enforcement further, Tang says they will adapt. He does not frame scale as the enemy. He frames low value as the risk. Scale, in his view, simply magnifies what already exists.

That view carries both opportunity and exposure. If CMAX continues to deliver measurable gains within compressed timelines, Area Ten strengthens its case that six weeks should become the industry benchmark. If search engines narrow their tolerance for scaled deployment, the margin for error shrinks.

Jeremy Tang seems comfortable in that narrow margin. He built his company there.