Saumyangi Yadav

Early-to-mid stage founders on navigating high CACs, shifting consumers and the move from acquisition-led growth to sustainable scale

As urban pet parenting rises, spending is shifting towards premium nutrition, grooming, wellness and services, reshaping the country's pet care market

A steady-growing category is seeing faster momentum in ergonomic and support-led segments, forcing brands to rethink success beyond one-time sales

As the D2C boom matures, fashion brands are rethinking scale, investing in omnichannel presence, and prioritising durability over rapid expansion

Short, low-ticket courses are helping edtech platforms reduce entry friction, test willingness to pay early, and move learners more efficiently towards higher-value programmes

Slower funding, changing consumer behaviour, and rising competition are forcing D2C brands to rethink how they grow, with 2026 shaping up as a test of execution rather than ambition

Tighter capital, outcome-conscious learners, and deeper scrutiny around credibility are pushing platforms to redesign learning around AI-driven systems, measurable outcomes, and long-term trust

Routine-led products, diagnostics and education-first strategies are turning haircare into a habit-driven category, pushing specialised D2C brands to the forefront of India's $4-billion market

As lab-grown diamonds scale globally, India's manufacturing strength is reshaping how diamonds are produced, priced, and consumed, unlocking a new era of everyday fine jewellery.

Once seen as low-engagement buyers, Indian men are now driving repeat-led growth across grooming, fashion and wellness, reshaping how brands think about scale

A DSGCP playbook based on insights from 100+ founders reveals how rising CACs, creative fatigue, weak retention and overdependence on digital channels are keeping most Indian D2C brands stuck below ₹100 crore

Explosive growth, rising consumer scrutiny and tighter food and drug norms are simultaneously reshaping India's nutraceutical sector, say founders

From skincare-infused makeup to 10-minute deliveries and tighter checks on SPF and ingredient claims, the beauty business entered a more demanding phase this year

India's fast-growing D2C food market saw functional eating go mainstream, q-commerce become the default discovery engine, and clean-label brands battle both demand and discipline

In an exclusive conversation, Fireside Ventures' Vinay Singh outlines why Gen Z, AI and emerging India will dominate consumer trends in 2026, as the firm closes its INR 2,265 crore Fund IV

Black Friday has firmly entered India's retail calendar, driving 1.2x–1.4x traffic spikes, 150% jumps in add-to-carts, and an estimated USD 7–8 billion in sales, with 90% of Indian brands now participating

Bain, Deloitte and other analysts point to a decisive shift in purchasing power beyond metros. With USD 400 billion in creator-influenced spend and booming digital payments, smaller cities are becoming India's D2C engine

With smart discovery, personalised recommendations, and leaner acquisition, AI is rapidly redefining the growth strategy of India's consumer brands

A new consumer report shows that rising child budgets and stronger demand is pushing EdTech into its next phase, and brands are responding

As domestic consumption climbs past 30%, India's young coffee drinkers are pushing brands toward omnichannel strategies, easy-brew formats, and a new playbook built on accessibility and convenience

Data suggests that retail leasing, omnichannel strategies, and a wave of FMCG acquisitions signal a turning point for D2C brands in 2025

As per industry data, between 2015 and early 2025, India saw 113,360 tech startups being founded. Of these, 7,141 startups, close to 6.3 percent, came from IIT alumni

Despite short-term dips, matcha's long-term upward curve is supported by three strong demand drivers: health consciousness, wellness positioning, and premiumization

A new wave of Indian sneaker start-ups is redefining a USD 3.9 billion market through sustainability, cultural storytelling, and local collaborations

Growing parental demand meets investor caution as early-age edtech ventures navigate funding gaps, screen-time concerns, and scalability hurdles

India's addressable consumer base for convenient foods has grown from 50 million to nearly 80 million in two years, driven by urbanization and quick commerce expansion

Leveraging online retail, modern logistics, and shifting consumer interests, new-age startups are rebranding mithai for modern consumers, turning it into a year-long business

Industry insiders expect the next 12-24 months to see a handful of listings from established players in higher education, skilling, and professional upskilling segments

An EY report revealed that 74 per cent of consumers have noticed more private label options where they shop, and 70 per cent say these products are now displayed more prominently, often placed at eye level, signalling a strategic retail push.

According to the Hansa Research Festive Insight 2025 report, sustainability is now a major purchase driver, with 78 per cent of consumers choosing eco-friendly options.