There was a time when the narrative around women entrepreneurs focused on their struggles. However, when we decided to look for a cover face who captured sustenance over two decades, we found Devita Saraf. Women have gotten media attention that has highlighted the uphill battle to break the glass ceiling, but now is the time they prove to be long-term leaders who can sustain and grow a business over decades. Here is the Chairperson and CEO of Vu Group, who has continued to build her brand as a visionary, who thinks long term and is also a symbol of strength for her team.