D2C

With smart discovery, personalised recommendations, and leaner acquisition, AI is rapidly redefining the growth strategy of India's consumer brands

Data suggests that retail leasing, omnichannel strategies, and a wave of FMCG acquisitions signal a turning point for D2C brands in 2025

Despite short-term dips, matcha's long-term upward curve is supported by three strong demand drivers: health consciousness, wellness positioning, and premiumization

Leveraging online retail, modern logistics, and shifting consumer interests, new-age startups are rebranding mithai for modern consumers, turning it into a year-long business

The fresh funds will be used to propel the brand's global expansion, product innovation, and omnichannel growth.

The fresh capital will be deployed to expand the startup's on-demand "Try at Home" services to 40 cities, bolster research and development (R&D), and establish 25–30 company-owned experience centers within the next year.

Deconstruct will use the funding to drive product innovation, strengthen sunscreen and serum offerings, dominate the gentle active space, and expand accessibility through quick commerce and retail channels.

Iluvia addresses hard water-induced hair damage with its vegan, sulfate-free Hard Water Shampoo. Operating D2C and B2B2C, it partners with salons, offers sustainable solutions, and plans international expansion by 2025.

Nat Habit crafts 100% natural, Ayurveda-inspired personal care products, leveraging fresh ingredients, eco-friendly packaging, and a D2C model. Boasting a 52% repeat rate, it plans product expansion and offline retail entry.

The latest investment will boost DailyObjects' distribution, innovation, and manufacturing while strengthening its R&D to advance tech accessories and innovative designs.

The Remakers of Beauty Industry

The digital first consumer brand built over the last two years, has served more than 6+ lakh customers. Their customers are in the age group of 18-35 years and are based in metropolitan cities like Delhi, Mumbai, Bangalore, etc

According to an official release, Dia will guide BabyChakra in incorporating sustainable and clean care principles into their product ranges

As per an official release, PEP Technologies will invest INR 30 crore in Hyphen, as the first round of investment, being the majority shareholder, fueling the partnership's growth and success

The fresh capital serves as a solid foundation for Vinculum's ambitious expansion strategy and fortifies its growth objectives on a global scale, as per the company

The D2C brand will employ the funds to expand its omnichannel presence, strengthen operations and amplify salience amongst its consumers

As per the company, this collaboration aims to promote the importance of safe and sustainable cleaning practices in modern homes across India

The funds raised will be strategically deployed to build offline presence, invest in brand building, and drive product innovation

Today, the brand is present pan India and exports to 30+ countries. Their community consists of serious skincare audience inclusive of dermatologists and skinthusiasts.

Plum has had an exciting journey in the D2C domain, which has been shaped by the evolving needs of customers seeking more premium experiences.

Pilgrim's first line of products was launched amid the pandemic when customers were becoming conscious and aware of the ingredients used