D2C | Page 2

How D2C Founders Are Adapting Their Business To Meet Customers Where They Are Now and Where They Will Be Tomorrow

The fund raised will be utilized towards enhancing the technological prowess, improving plant and machinery equipment and amplifying marketing strategies

FMCG companies are eyeing the direct to consumer (D2C) space, however, there are challenges abound as traditional companies have to navigate hurdles such as marketing costs, clear value proposition, return management, best in class customer management, to name a few

According to a Mordor Intelligence report, the total addressable D2C market in India is forecast to hit $100 billion by 2025. The opportunity is so lucrative that traditional FMCG companies such as Dabur, ITC, Marico, Wipro Consumer Care & Lighting, Parle Agro are trying their luck in the space either by acquisitions or starting their own digital first brands

The company plans to use the funds to target a monthly sale volume of over 1 lakh bottles a month

Many D2C brands have captured the online market and are now focusing on offline expansion

The fresh fund will enable Wakefit.co to strengthen its expansion plans across categories and bolster its omnichannel presence to reach deeper pockets of the country

The startup intends to use 70% of the fresh funds to make acquisitions and the rest to fuel the growth of the brands, expand its team and enhance its brand marketing activities

With these acquisitions, the size of G.O.A.T Brand Labs' portfolio reaches 20

The fund raised will be deployed towards the growth of in-house D2C brands, increase offline distribution, expand international operations, and make select acquisitions

The sector is increasingly growing conscious of the importance of shifting from a digital-only model to a hybrid one, composed of both online and offline stores

This acquisition will allow Emiza to leverage Shippigo's technology backend to provide a one-stop solution covering the entire product journey from warehousing to last mile delivery

We have sold more than 20 million products so far. We have a repeat percentage of up to 45 percent, which is one of the highest in the business: Pankaj Garg

The fund raised will be used to strengthen the branding and marketing for an innovative and viable product range

From being a largely skincare-driven brand Plum is now growing in all 5 categories - that is skin, hair, body, makeup and men's care

Kabir Siddiq discusses how he entered the mattress business and the way forward for his startup, SleepyCat.

Yadav looking at offline channels and overseas expansion in FY 2022-23

Popat to utilise funding for raising brand awareness and visibility across platforms