Modern Travel Visionary
Before founding EUME, Naina built a strong foundation in luxury brand management.
Naina Parekh, Co-founder, EUME
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For many modern travellers, comfort often comes at the cost of style. Bags that are functional tend to look utilitarian, while stylish ones rarely solve everyday travel challenges. This gap frustrated Naina Parekh early on. “I noticed travellers were compromising between aesthetics and practicality, and there was a real opportunity to rethink what travel essentials could be,” EUME Co-founder Parekh recalled.
Before founding EUME, Naina built a strong foundation in luxury brand management. She studied at the Istituto Marangoni in Milan, earned an executive MBA from Harvard Business School, and completed a certification in strategic business planning from the London School of Business and Finance. “These experiences gave me a structured way to approach design and business, which became crucial when shaping EUME,” she explained.
Her idea for stylish, ergonomic travel accessories was come with a Kickstarter campaign in 2018, marking her first foray into entrepreneurship. “I wanted to solve specific comfort problems, like heavy backpacks causing stress,” Parekh added. EUME’s unique identity began with her first invention, a backpack with an integrated massager.
Began as a bootstrapped venture, EUME progressively attracted angel investors and strategic backers, raising INR 35 crore so far. “Each round of support helped us scale thoughtfully while staying true to our design vision,” she said. The brand intends to raise a Series B round in FY26–27 to expand manufacturing, offline retail, exports, and tech integration.
It was difficult to establish a high-end brand in a market where multinational companies predominated. “Managing growth while maintaining creative integrity was tough, but every challenge reinforced that resilience, authenticity, and belief are key to breakthroughs,” Parekh noted. “A defining high came when customers began seeing EUME not just as luggage, but as a lifestyle. That shift validated our focus on design, narrative, and long-term thinking,” she added.
Through iconic products like aluminum travel baggage and trunk luggage, EUME now claims to reach thousands of urban workers and tourists throughout India. 30 percent of the workforce is female.
“Looking ahead, EUME aims to capture a share of India’s INR 35,000 crore travel and luggage market by 2030, targeting INR 250+ crore in annual revenue by FY29,” Parekh highlighted. Plans include 20+ experiential stores across metros and airports, a robust D2C ecosystem, global expansion, and tech-integrated, sustainable travel gear. “We aim to define how new-age India travels—consciously, stylishly, and with intent,” she concluded.
For many modern travellers, comfort often comes at the cost of style. Bags that are functional tend to look utilitarian, while stylish ones rarely solve everyday travel challenges. This gap frustrated Naina Parekh early on. “I noticed travellers were compromising between aesthetics and practicality, and there was a real opportunity to rethink what travel essentials could be,” EUME Co-founder Parekh recalled.
Before founding EUME, Naina built a strong foundation in luxury brand management. She studied at the Istituto Marangoni in Milan, earned an executive MBA from Harvard Business School, and completed a certification in strategic business planning from the London School of Business and Finance. “These experiences gave me a structured way to approach design and business, which became crucial when shaping EUME,” she explained.
Her idea for stylish, ergonomic travel accessories was come with a Kickstarter campaign in 2018, marking her first foray into entrepreneurship. “I wanted to solve specific comfort problems, like heavy backpacks causing stress,” Parekh added. EUME’s unique identity began with her first invention, a backpack with an integrated massager.
