Sharmila Koteyan

Is Guardio legit, or just another cybersecurity brand cashing in on tech buzzwords?

Without transparent auctions or bidder-level data, publishers couldn't tell whether they were underpricing inventory, losing demand to latency, or being routed through inefficient supply paths.

Companies that understand the peculiarities of these niches and build for the people who power them are finding room for extraordinary growth. The lessons they offer reveal where the next decade of entrepreneurial opportunity may lie.

She operates at the intersection of deep technology and global-scale commercialization, a space where only a rare subset of technical product marketing leaders can simultaneously decipher complex engineering and architect the commercial strategies that make them viable.