Digital Marketing

The platform aims to address some of the challenges faced by the artists in the creative industry which includes discovery, monetisation and data analysis

The funds will be utilized for the expansion of operations across the country

The fresh fund will be used to enhance the company's technological offerings and advance their initiatives in new global markets

The new venture is in line with the company's strategy to launch and support new-age digital ventures

Smart Commerce will release its first set of solutions to help local stores digitize billing and inventory management in the coming weeks

Ethan Kekoaponoali'i MacAuley's unique marketing tool is the way to approach success

According to Archana Vohra, director small and medium businesses, Facebook India, these digital marketing initiatives can promote SME businesses

Marketers are seeing a budget cut which in a way will benefit and inspire to explore cost effective and more flexible channels

According to digital marketer Nishit Sangwan, this year has taught us some crucial lessons and he shares some of them

According to digital marketing experts Garrett Shiner and Kianoush Nikkhah Kouchaksaraei, avoiding these mistakes can boost overall marketing efforts

Hurried purchase shift of consumer essentials from 'local physical' to 'local digital' during this crisis, has led to a remarkable rise in the requirement of essential goods online

Entrepreneur India brings you four features of WhatsApp Business that will help you grow, communicate better, work efficiently, and create an impact

During the period, behavior of commerce markets has changed, compelling corporations to change their policies

Understanding and distinguishing between these three different platforms is paramount for success

There is no right or wrong marketing technique, just ones that work well for your brand and ones that don't

The latter half of the decade gone by saw the increasing penetration of marketing technology, which helped marketers understand their target audience

Empowered by a multitude of tools and platforms online, homepreneurs can successfully vendor their wares and services in a flexible, self-driven framework and context

Over the last year, the digital marketing arena has witnessed some dramatic changes

Statistics suggest most people do search online before trusting any brand

Influencer-turned-Entrepreneur, Ranveer Allahbadia shares the struggles and successes of his transition

It is importaint to engage with micro-influencers to develop brand loyalty amongst a large swathe of customers, and avoid the pitfalls of a paid relationship, with a limited selection of influencers