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How Can Start-ups Ensure a High Retention Rate in their Business?

Besides traditional customer loyalty programs, small, personalized gestures go a long way in gaining and reinforcing a sense of exclusivity in the customers' minds.

By Sabena Puri

Business News

Digital Money Lenders Must Focus on Quality of Services to Retain Customers

By Sayali Karanjkar

Business News

#5 Mistakes I did While Starting Up

By Saraansh Tandon

Business News

#9 Things To Keep In Mind While Setting Up An Online Marketplace

By Aayshya Jhunjhunwala & Vasundhara Mantri

Business News

Is Blockchain Technology the Future of Merchant Loyalty Rewards Programs?

Recent data shows that loyalty program signups have gone up by more than 25% from 2015 to 2017.

By Entrepreneur India Staff

Business News

#7 Reasons why Online Jewelry Business is a Boon to Entrepreneurs

Fancy showrooms have transformed into exhilarating websites and social media pages

By Raj Khatri

Business News

First Class or Private Jet? You Might be Closer Than you Think

Private jet travel may seem like a luxury, but this is a limiting view as it can be one of the most important tools for maximizing travel efficiency

By Entrepreneur India Staff

Business News

How these Biscuit Barons are Munching On a Pack of History

Earlier assumed as a sick man's diet, biscuits today have become break-time munchies.

By Sugandh Bahl

Business News

Why Should Start-ups take help of an Established Brand to Sell their Products

Brand extension can exploit 'leverage' and 'logic' parameters to offer value to consumers

By Roopa Venkat

Business News

#7 Brand Strategies to Build a Great Online E-commerce Brand

There are certain thumb rules which remain static for any e-commerce brand irrespective of the genre

By Nathasha A R Kumar

Business News

This Techie is Helping Businesses Create Customer Interaction Through Messenger

Today, Chandrasekaran is no stranger to India having held critical posts in Leading Indian organizations like Bharti Airtel and Snapdeal.

By Ritu Marya

Business News

‘Become Digital’ if Not ‘Born Digital’

Many retailers are reaching out to customers through offline channels such as stores as well as online avenues such as mobile apps and websites

By Harsh Pamnani

Business News

#4 Simple Steps to Maximize RoI from Any Conference

Maximizing RoI means reaching out to only those companies in which you can be a significant value-add

By Ashwin Ramasamy

Business News

How This CEO Expanded His Company By Listening to the Consumers

The CEO of this consumer electronics giant is initiating innovation at the execution level

By Punita Sabharwal

Business News

Move Beyond the VCs for Funds

The government of India is providing alternatives to funding for start-ups

By Sanchita Dash

Business News

Can Yield Management Change the Future of Food & Beverage industry?

Yield management will encourage restaurants to be more competitive in the services they offer, cutting through the clutter of competing restaurants

By Siddhanta Kothari

Business News

From Ideator to Entrepreneur: The Missing Link

An entrepreneur perseveres during tough times and persists during the good ones

By Ubika Dev

Business News

Google Maps Marketing as an Effective Tool to Target Your Local Audience

It is an efficient way of using Google Maps' functionality to make your business easier to find on Google Maps by a potential customer

By Sandeep Rathore

Business News

#8 Things Entrepreneurs Can Learn From Zumba

In a competitive market where there are hundreds of different ways to get healthy, every person has a different expectation from a workout routine and Zumba saw this need early on

By Sucheta Pal

Business News

#6 Darker Sides of Entrepreneurship No One Talks About

To build a product capable of solving desirable problems, you will be required to work in a secluded environment

By Himanshu Poswal

Business News

What is Growth Hacking and How Can Businesses Benefit From It?

Digital aggressiveness has turned out to be a boon for start-ups trying to reach their audience

By Rama Iyer

Business News

What Makes For A Good Sales Pitch?

The right attitude, self-confidence and a well-designed sales pitch can play a critical role in sales success

By Kumar

Business News

How This Manufacturing Scion Designed His Entrepreneurial Venture

Currently, this entrepreneur is working on designing a lubricant free machine

By Punita Sabharwal

Business News

#8 Tips for Entrepreneurs To Come Up With Great Ideas

Your mind is always going to be the battleground for a lot of ideas before they move to phase 2 of reality.

By Mohit Rao

Business News

Can a Business Plan Defeat the Fear of the Unknown?

For a first time entrepreneur, a detailed, fact-driven business plan helps in taking 'go - no go' decisions, because it helps dispel ambiguity

By Kapil Bahl

Business News

# 10 Essential Attributes Of An Entrepreneurial Mind

Look at the business from a third person perspective to deliver value from customers' perspective and not what we think is value

By Mohit Rao

Business News

The Workforce Wonder

According to International Telecommunication Union, says FarEye, there are 1.3 billion deskless workers globally who aren't technologically driven

By Entrepreneur India Staff

Business News

This Entrepreneur Points Out Challenges Of Online Jewellery Purchase In India

'Buying ornaments offline involves a prolonged customer engagement, which online platforms don't allow'

By Nidhi Singh

Business News

Take Care Of Your Brand And It Will Stand Out On Its Own

Positive relationship with customers help you build your brand in an indirect way

By Lubeina Shahpurwala

Business News

Why Influencer Marketing Is Indispensable For Branding In 2017

An influencer is an individual who is trusted by a massive fan following, who accept his opinions and suggestions verbatim

By Megha Parikh