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Why You Need To Invest In Qualitative Research Right Now
Looking for resolutions for the issues of day-to-day life is all about Ethnographic research
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Three Things You Need To Know To Drive Business Growth Using Quora
For entrepreneurs, Quora can be an excellent medium for promoting their brand and driving traffic to their website
By Nidhi Singh
Business News
Five Tactics Followed by Global Companies for Business Growth
There are many tactics and practices that businesses can undertake to bring growth.
Business News
Five Unbeatable Tips for New Start-ups to Build a Strong User-base
In the fledgling stage, one of the key worries of a start-up is to build a strong user-base
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How Indian Auto Component Manufacturers Can Move Towards Bigger Markets
Tricks how Indians can lead the world in auto component manufacturing
By Pranav Jain
Business News
Move Over Traditional Marketing, It’s Time to Blog on Medium
Unlike traditional marketing channels that have several limitations, Medium helps brands to broaden customer reach.
By Nidhi Singh
Business News
How Customer Testimonials Can be the Best Marketing Tool
By encouraging customer testimonials, entrepreneurs can leverage it to bring validation for their product.
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One Time Customers or Returning Customers, Where Should the Focus Be ?
It is important to understand that revenue is generated both from returning customers as well as one-time customers.
By Monika Jain
Business News
7 Branding Trends Every Business Owner Should Watch Out For
Branding is evolving at a burgeoning pace. What used to work last year may not necessarily work this year and change is the only constan
By Arpit Sinha
Business News
8 Reasons That Cause the Downfall of Most Web Start-ups
If you cannot market better, and cannot convey your product or service in a better way, you cannot out beat your competitors
By Udit Goenka
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4 Key Differences Between AI-based Marketing and Marketing Automation
Marketing Automation improves the process of running campaigns while AI-based marketing increases the accuracy of each campaign
By Ajay Kashyap
Business News
Meet This Duo of New-age Construction Innovators
Aaditya Sharda and Ankush Sengupta, Co-founders at Infra.Market believe that the multi-billion dollar Indian construction industry is ready for change
Business News
Four Tips to Keep in Mind While Developing Your Omnichannel Strategy
In an omnichannel model, a brand reaches out to its customer through all the possible platforms like a website, a mobile and in fact, a brick and mortar store too
Business News
How This Fashion E-retail Labelled Its Success Story
The Label Life team is setting a new path for aspiring women entrepreneurs who want to join the e-commerce industry.
By Nidhi Singh
Business News
Why Has it Become So Crucial to Integrate M-commerce With E-commerce?
With content discovery and consumption occurring more and more on the apps, it is but natural that m-commerce needs to be an integral part of the product roadmap right at the beginning.
Business News
Reasons for the Surge in Women Online Shoppers in India
Women online shoppers in the age group of 19 to 26 are one of the most active shoppers, and they comprise 52% of the total population of online women shoppers
By Harsh S
Business News
#6 Marketing Tips to Make Your E-commerce Brand Stand Out From The Crowd
Brands are not born overnight rather they are built over long periods of time with a persistent approach and great product.
Business News
How to Build Successful and Enduring Organizations
Gain market traction, innovate and engage talent: one maturity level at a time
By Ajay Batra
Business News
This Third Generation Entrepreneur Changed Track of 70-Year-Old Family Business to Follow His Dreams
Varun Manian emphatically states that he works for profit and not for glory
Business News
Important Marketing Tactics Solopreneurs Should Follow
Connecting with the customers emotionally in a business is very important if you want to make them permanent ones and don't let them plunge to your competitors
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This One Ingredient is What you Need for Success in the Digital World
The heartwarming yet rare marketing campaigns that we still remember after years, is primary driven by the AGAPE component
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How to Get Customers to Stay Longer On Your E-commerce Site
The presentation of the website plays a deciding factor for the consumer whether they would like to invest another couple of minutes on the website or give it a miss.
By Nidhi Singh
Business News
6 Ways to Build a Millennial Brand in India
Millennial brands must plan on embarking on an omni-channel approach to combine the online experience with offline
By Veena Ashiya
Business News
How to Increase Traffic to Your Website
It's not just about the clicks, but the right clicks from the relevant users
Business News
Will Your Business Still Be Around A Decade From Now?
Enduring organizations focus not just on themselves, but also on others in the ecosystem
By Ajay Batra
Business News
Is Micro-Insurance the Next Big Innovation for India?
Because of the affordability and specificity of Micro-Insurance plans , majority of Indians can get the advantages of insurance
Business News
The Future of Print Marketplaces
Print Marketplaces are easy to manage as they are built on Open Source platforms