Business News
Brands that Make Products Come Alive
Brand licensing strategy has been used globally to breathe the right brand experience into innovative lines
Brands | Page 6
Business News
Tips for Hiring an Aggressive Marketing Head for your Series A Startup
Startups must not think of more than two years when hiring a person
Business News
How Brands are Betting on Leather Alternatives to Protect Animals
The Indian leather industry accounts for around 12.93% of the world's leather production of hides/skins
By Nidhi Singh
Business News
How Global Brands are Indianizing themselves
Brands don't just work on the marketing campaign that announces their arrival; but also on their products to suit the Indian taste
Business News
Stepping it Up: This Entrepreneur is Aiming to Take on Global Brands with his Bespoke Footwear
The shoe line offers a variety of designs, including brogues, oxfords and even vegan leather shoes
Business News
Parameters a Business Needs to Consider Before its Rebranding Attempts
A rebranding initiative is a reflection of an evolved audience and how a brand reacts to serve the needs of that new audience
Business News
#8 Ways to Make Your Mobile App Successful
In the current scenario, an estimated 270 billion apps are expected to be downloaded in 2017 alone
Business News
How these Biscuit Barons are Munching On a Pack of History
Earlier assumed as a sick man's diet, biscuits today have become break-time munchies.
By Sugandh Bahl
Business News
Make Your Name Worth Something
Taking chances is about taking calculated risks and challenging the status quo
Business News
Why Content Marketing is Important for Active Customer Engagement
Ask yourself "why should the target audience view my content?"
By Nidhi Hola
Business News
How These Entrepreneurs are Infusing Creativity into Business
These non-tech reliant start-ups are banking on their creative side for success
Business News
How to Leverage Inbound Marketing for your B2B Start-up
Inbound marketing ensures a stronger brand presence and a long-term impact
By Ritesh Singh
Business News
Capture, Create & Colour: Purpose-driven Work Space Can Inspire Employees
Companies should look for ways to motivate employees by designing their offices to be physical representations of their brands
Business News
This Entrepreneur Duo is Rewriting the Future of Grooming
Here are the two-bearded men from Ahmedabad, who are getting you attuned to keeping a beard as the norm of neo-civilization.
Business News
How These Legacy Footwear Brands are Adopting New Trends
According to a KPMG report, the footwear sector has the potential to grow up to $80 billion, or eight times its present size by 2030.
By Sugandh Bahl
Business News
This 27-year-old is Leading the Vaping Revolution in India
The bootstrapped start-up is looking to raise funds in the near future to open brick & mortar outlets
By Nidhi Singh
Business News
Building a Brand for your Start-up
Look at all the brands that exist in your own industry and learn their strengths and weaknesses
Business News
This AI Start-up Will help You Ape Celeb Fashion Trends
Very few companies like Google, Microsoft and Facebook are presently using AI in images
By Nidhi Singh
Business News
Confused Over Buying A Product Online? This Start-up will Help You Out
With so many brands in the market, consumers are getting confused in selecting the best product
By Nidhi Singh
Business News
The CEO Who Managed One of the Biggest FMCG Crises in Decades
The company rose like the phoenix from the ashes to become the market leader, yet again, in a short span of six months
By Aashika Jain
Business News
Sound Content Strategy Only Way to Combat the Competition
Contents voice a brand of the company and the voicing should have the soul conveying the message in the right direction, for the right purpose
Business News
A Smart TV With the Sound Output of 30 Watts in 32 Inches is Made in India
70-80% Smart TVs are being purchased for watching normal content.
By Nidhi Singh
Business News
Can these #6 Brands Make a Mark in the Indian Soil?
These global brands are establishing connect to Indian market network quite extensively.
Business News
Prepare Yourself for Entrepreneurship
Perhaps the most appreciated and respected quality an entrepreneur can develop and possess is a reputation for absolute integrity
Social Media
#7 Must-have Social Profiles for Every Entrepreneur
Before you go on a profile creation spree, get your basics ready because consistency and branding are the keys
Business News
These Third Generation Entrepreneurs are Spinning Success Across Diverse Domains
The six scions have worked towards making it a carbon-neutral company and promoted digital marketing initiatives across all their brands
Business News
What Makes For A Good Sales Pitch?
The right attitude, self-confidence and a well-designed sales pitch can play a critical role in sales success
By Kumar