Business News
If You Want Your Concept to Work, Hire a Celebrity
The process of building brand through celebrity involves lots of money and risk.
By Nidhi Singh
Brands | Page 7
Business News
#4 Cases Of Thinking Through The Experience Design
In a way, a great product is a derivation of a great experience. And that's the holy grail for design thinking that has become ubiquitous today.
By Sandeep Soni
Business News
Gateway Towards Portrayal of Classy Jewels
Since its establishment, BlueStone has never wanted to be known as a commercial centre.
By Sugandh Bahl
Business News
The Art Of Building A Vegan Brand
'We need to stop killing animals in the name of fashion'
By Nina Lekhi
Business News
# 7 Steps To The Right Location For Quick Service Restaurants
The choice of location of a quick service restaurant should be consistent with the brand's style and image
By Rini Dutta
Business News
New Business Opportunities In Fashion And Design
'Fashion brand managers today are dynamic individuals who understand the vocabulary of creative designers'
Business News
This Entrepreneur Is An Extravagant Pamperer And Breathes Versatility
More than his connect with the glamour world; Santosh Kumar forayed into salon business because he believes it to be recession proof
Business News
Meet These Two Makeover Masters Of Beauty And Wellness Market
These five entrepreneurs give an account of how they are changing the dynamics of salon and spa business at Indian Salon & Wellness Congress 2017.
Business News
India’s Top Singer-led Video Platform Helps Artists Get The Limelight They Deserve
This Mumbai-based digital company is all about Worldwide Video Web.
By Nidhi Singh
Business News
‘Innovation is not an Option, It’s a Requirement’
SPAR India Chief Rajeev Krishnan does not consider online retail as a competition for his group.
Business News
Food is an Extremely Sensitive Sector
Food is an extremely sensitive product and a manufacturer should be wary of the fact that one cannot compromise on taste and quality at any cost.
Business News
Functionality of the Product Matters Most For This Brand
Just as people adapt to cultural shifts, so must brands. Those need to be re-engineered to keep up with changing consumer habits.
By Sunil Pol
Business News
Turning Employees Into Brand Evangelists
Firms should always motivate their workers through timely and right quantum of appreciation for the work done.
Business News
E-commerce Companies Eyeing Physical Stores to Up Sales
The idea of running a single medium store by either opting digital or physical store is no longer a set philosophy in retail space.
Business News
#6 Steps For Start-Ups At CrossRoads To Stay The Course
The most important aspect of business is having patience and the willingness to invest in the future of the firm.
By Rini Dutta
Business News
How Native Ads are Revolutionizing the Indian Advertising Industry
Brands in India are changing the way they advertise. Are we soon going to say goodbye to big banner ads?
Business News
This Entrepreneur has Undying Passion For Garment Business
Sheela Kochouseph was determined to establish her brand that could win a woman's heart.
Business News
Tips to Build An Awesome ‘Harley Davidson Style’ Online Community
Online user communities can be a powerful force for businesses.
By Ketan Kapoor
Business News
How can Small Businesses Build Their Brands : #5 Steps to Follow
Most of the Indian SMEs sometimes use their traditional trends to build their brands with the less of understanding between marketing their brand and building the brand's image.
Business News
“We Stayed Away From Hyper High-tech Companies like Snapdeal, Ola”
"As early-stage investors we use the same approach in the US and India."
By Kanwal Rekhi
Business News
Sales Enablement a Tool to Measure ROI for Entrepreneurs
"We realized that there was no organization which could think about the sales impact in a service and that is the gap we set out to bridge."
By Sunil Pol
Business News
How to Build a Business in 60 Minutes
The goal is creating a new purposeful commercial activity in just 60 minutes.
Business News
This Veteran Global Brand Manager Believes in Just One – Brand India
The Indian spirit of jugaad innovation will lead to real growth says Chaudhuri.
By Aashika Jain
Business News
This Designer is Filling the Gap With a Range of Everyday Objects
To fill the gap with a range of everyday objects with a simple, minimalist design aesthetic, Anisha Singh with her husband, Gurpreet Singh, founded LetterNote in 2012.
Business News
Time is Ticking for Watch Brands to Scale up Their Sales’ Effort, Not For This Brand
Mathur details #4 tips that marketers must follow to up their marketing game.
By Aashika Jain
Business News
Meet the Entrepreneur with Exclusive License of Leading Global Brands
"The entrepreneurship scenario in Bengal," according to Yashovardhan, "has witnessed a major paradigm shift and Bengal has come a long way.
Business News
How Virat has Given Perfect Direction To His never-say-die Attitude
Virat Kohli in a very less time has given the perfect direction to his never-say-die attitude to get on top of his career.