Business News
Why Indian Hotel Brands are Fast Embracing the Asset-light Model
A recent FHRAI study states that India has only 103,000 hotel rooms in all categories compared to the Bangkok city which alone boasts of 125,000 rooms
Brands | Page 5
Business News
Mobile Advertising Market Set to Rise Dramatically in the Coming Years, says Report
Factors like cheaper smartphones and better connectivity are driving a 124% increase in video ad consumption.
By Nidhi Singh
Business News
Tips for Global Brands to Win in India
Your brand will win in India if your products have quality, style, and give value for money
Business News
5 Reasons Why the Customer is Not Always Right
Making the employees believe that the customer is always right, is making them dejected
Business News
This YouTuber Reveals The Secret Behind Her 640K Followers
Each YouTuber can build their own identity and manage to build their own loyal audience
Business News
Why Startups Should Work With Influencers?
With a good context and creative input from an influencer, a brand can create a winning advantage and differentiation right at the start
By Nidhi Singh
Business News
These Marketing Trends will Overshadow Others in 2018
Brands should start shifting their focus, from developing content to creating experiences that will enable consumers to create and share more user-generated content
By Tom Edwards
Business News
How Brands Can Handle a Social Media Goof Up?
Every company needs to have an action plan to get out of a difficult situation, especially in terms of a social media goof up these days.
By Nidhi Singh
Business News
How to Grow a Powerful Brand Through Podcast ?
The power of podcast lies in the fact that you can ask public figures to speak to your audience.
By Nidhi Singh
Business News
How Brands and Individuals Can Leverage YouTube to Scale Their Business
With almost one-third of the internet on YouTube, every business can benefit from marketing on it
Business News
#4 Ways Podcasters Can Gain More Listeners
Whether you have 10 listeners or 10,000, quality is essential to gain and retain them.
By Nidhi Singh
Business News
10 Customer Types You Should Avoid to Build a Sustainable Business
The customer is the lynchpin of a business and dealing with the right ones is very important for creating a sustainable enterprise
Business News
The Curious Case of Social Media Marketing – To Be or Not To Be?
Either as a brand or an influencer, how do you know how much of social media branding is too much?
Business News
#8 Reasons Your Business Needs Digital Marketing Services
Churning out fantastic products without backing them up with massive awareness is like winking in the dark.
By Harnil Oza
Business News
How to Choose the Right CSR Partner?
The internal lead for CSR initiatives must be passionate about his/her role, so that he/she may reflect the true intent of the organisation.
By Anuja Bansal
Business News
#7 Point Checklist for a Successful Digital Marketing Campaign in 2018
Analytics can be useful for a single time frame but can lose relevance when not viewed over longer periods
Business News
What’s in Store for Indian Consumers in the Coming Times?
India's per capita income is at around $2000 and if we look at other countries, it is the point after which disposable income rises sharply
Business News
These #3 Market Leaders Elucidate Ways of Building a Unique Product
It is of immense benefit for entrepreneurs to recognize who they serve, define the market they operate in, promote and share the brand pledge
Business News
#5 Tips to Gain a Massive Following on Instagram
Know your hashtag and put yourselves in the shoes of your target audience so you can help them trace their way to you.
By Nidhi Singh
Business News
#4 Things for Entrepreneurs to Remember While Building Their Brands
For any brand to be prosper, the golden rule is to remember that product is the king
Business News
#3 Key Tips to Handle Negative Feedback on Social Media
Realising the importance of customer feedback is something even big brands tend to miss.
By Nidhi Singh
Business News
Print Industry: The Role of Education in Bridging the Technology Gap
The printing industry needs to acknowledge the fact that digital disruption is around the corner impending challenges should be addressed
Business News
How Loyalty Programs Are Emerging as Effective Marketing Tools
All sorts of industries use loyalty programs to give customers that little extra incentive to bring them back for more
Business News
#5 Tips to Help Boost your Website’s SEO Ranking
An SEO optimised page must have a URL of a suitable length, an ideal URL for SEO is usually around 40-60 characters long
Business News
India’s Superfood Health Wizard
Be Conscious focuses on two wellness areas - wellness of the mind and physical wellness
Business News
Opportunity That Lies in Managing Indian Sports Personalities & Properties
Sport offers a quite unique platform to tell some of the most incredible stories of human courage, endurance, and triumph
Business News
#5 Ways to Make Your Apparel Brand Stand Out
One is no longer competing against just the direct competitors, but against all the messages that bombard people's lives
By Tina Narang