Synology Bets Big on India with New AI-Ready Storage Infrastructure Push

Synology, a Taiwan-based tech company that builds network attached storage and IP surveillance solutions, on Wednesday announced an expanded India strategy which hinges on AI compliance and going deeper into the market. 

As part of the announcement, Synology said it would bring high-performance NVMe (Non-Volatile Memory Express) systems and new operating-system and management capabilities to its enterprise customers in India. The company works with various enterprises as well as the government sector in India. According to the company, these two sets have led its growth in India. 

The company added it is also embedding AI capabilities across its product lines, with a focus on helping unstructured data usable for AI workloads and build the foundation for AI-driven data pathways. This shift extends the traditional role of storage, enabling customers to deploy AI-ready infrastructure in a cost-effective and practical way to support their AI transformation.

Founded in 2020 by Cheen Liao and Philip Wong, Synology claims to have more than 13 million installations, tens of thousands of channel partners, and six branches across the globe. In India too, the company works with multiple channel partners. 

Speaking with Entrepreneur, Synology Country Manager SAARC Asta Liang said the company has been focused in India since its inception. In the past five years, it has posted nearly 40% compound annual growth rate and built a network of 500 channel partners in the country. 

“We have been here for almost 25 years, so we are very much invested in the Indian market. And I think what’s best is that we do see massive enterprise growth in the past two years…” 

She also highlighted that the company is focused on providing secure, clean data to its clients unlike other vendors which have focus on different tiers. “At Synology, our key focus is on protecting digital assets, and that is our key value and we are good at that.” 

While the sectors like government, entertainment, and education are the company’s primary revenue drivers, Synology is also cognizant of India’s growing SMB space. Liang noted that a lot of Indian SMBs struggle with data protection and want to solve for the same. 

Focus on AI

As mentioned above, Synology is also going deeper into the AI space. 

“When it comes to AI transformation, Indian enterprises need more than just storage, they need an end-to-end infrastructure that supports every step of the AI journey, from edge data collection to core processing. They are no longer asking how much data they can store, but how much of their data they truly control, and how quickly they can put it to work,” Liang said in a statement. 

“Our 2026 commitment to India is to make AI-ready, secure and simple-to-manage infrastructure available to organisations of every size.”

Even as storage including cloud technologies have become much more advanced capable in the last few years, potential AI-driven cyberattacks have disrupted how security is looked at. 

“It’s surrounded by trust and security. (10:10) These are the most important things that the company is concerned about. Liang responded to our query on potential challenges with AI and cybersecurity. 

She further explained that the company is working towards building solutions that can be utilised for building LLMs and AI training in the future. Moreover, in the near future it plans to add the capability of adding GPU cards in its systems, enabling full data ownership to an entity and that could be trained and utilised locally. 

Competition 

Even as Synology faces competition from a variety of local players, it also competes with various hyperscalers operating in India. Liang, however, is confident of its hardware plus software offering. Though, India has remained a price sensitive market as well. 

“We provide hardware and powerful software together all in one. And we share our observations, we share how our product can help us to enhance their infrastructure to protect data, make it easy to access. So, I think that’s what our customers are looking for. Of course, the price is always something they will consider. But what they want to achieve is a powerful solution to help us to protect our data with cybersecurity. What I would say to Indian customers is we’re not just selling hardware. It’s value-added hardware. What’s defined as value-added is security, flexibility and our applications, that’s software. It’s hard to compete with others only for hardware but our value-added is far more than our customer expected,” she added.