Ultravolt is About More Than Business: Aryaman Vikram Birla

“For us, Ultravolt is about more than business. It carries the trust we’ve spent decades earning, the quality that matters most when the product itself stays hidden. That is what we’re really building: India’s promise, and the trust to deliver on it,” said Aryaman Vikram Birla, director, Aditya Birla Group.

Aditya Birla Group announced the launch of the wires and cables business, Ultravolt, marking the group’s fourth new business foray in three years. Backed by an investment of INR 1,800 crore, Ultravolt will be the second largest player in the wires segment by capacity. Its manufacturing operations are anchored by a new plant in Jhagadia, Bharuch district, Gujarat. The facility has an installed capacity of 10,98,000 kilometres and started commercial production on 1 September.

Housed under UltraTech Cement Limited, the business aims to build a scaled national brand and become one of the top two players within five years. This is a fast-growing category, propelled by powerful structural tailwinds: the rapid expansion of infrastructure and housing, the growth of renewable energy, and the proliferation of data centres. India’s demand for reliable, safe and high-performance electrical infrastructure is set to rise significantly.

The India wire and cable market size is expected to grow from $23.13 billion in 2026 and is forecast to reach USD 35.58 billion by 2031 at 9.01 per cent CAGR over 2026-2031. 

Housing demand, renewable-energy targets, and rapid telecom upgrades are converging to keep large-volume orders flowing to cable makers, while mandatory BIS certification is nudging buyers toward organized suppliers. Utility projects linked to the government’s pledge of 500 GW of non-fossil capacity by 2030 are creating multi-year procurement pipelines for extra-high-voltage (EHV) products. 

“At the same time, 5G fiberization and data-center corridors are expanding the addressable market for low-loss optical-fiber cables. Competitive intensity is rising as new copper smelters and backward-integration moves lower raw-material risk for large entrants, prompting incumbents to accelerate capacity and brand investments,” said Modor Intelligence in a report.

UltraTech’s entry in the wires and cables market extends its participation in the construction value chain beyond grey cement, ready-mix concrete, building products, and white cement consistent with its stated Building Solutions strategy. It also enables UltraTech to participate more deeply in the growing opportunity around home building, infrastructure and electrification.

“Some of the most important things in our lives are the ones we never see.  We have launched ‘Ultravolt’, our foray into wires & cables, the hidden threads that quietly power our homes, our cities and our lives.  For decades, we at the Aditya Birla Group have grown by backing India’s progress with conviction and capital. We have made many decisive bets, both in terms of new forays and doubling down on our existing businesses, through greenfield ventures, acquisitions and strategic partnerships. Ultravolt marks our fourth new venture in just three years, following our entry into paints, jewellery and B2B building materials,” said the director.

The company’s plan is to reach more than one lakh retailers and further activate availability through over 5,000 UltraTech Building Solutions (UBS) outlets. An ambitious rollout across more than 500 districts and 6,000 pin codes to begin with, reinforces the commitment to growth and innovation. The state-of-the-art manufacturing facility, network of more than 20 warehouses, extensive channel connections coupled with UltraTech’s deep relationships with individual home builders, contractors, real-estate developers and EPC companies, and a pan-India distribution footprint will give a strong platform to scale. The aim is to build ambitiously through quality, technology, service and channel partnership.

India’s wire and cable sector is anchored by five dominant players, Polycab, Havells, Finolex, KEI Industries, and RR Kabel each shaping the industry with scale, innovation, and distribution strength. These five companies not only dominate domestic demand but also position India as a competitive player in global cable exports, while navigating challenges of raw material volatility and intense price competition.

Polycab leads with offering a wide spectrum from power and solar cables to optical fibre, backed by its expansive manufacturing footprint. This strength is reflected in Polycab’s expanding market share, which has surged from ~18 per cent in FY 2018-19 to approximately 30-31 per cent of the organised market in FY 2025-26. 

Havells, with its strong consumer-facing brand, blends electrical cables with household devices, making safety and energy efficiency its hallmark. Havells has doubled the manufacturing capacity of its cable & wire segment at Alwar plant in Rajasthan.

Finolex, a trusted name in residential wiring and telecom infrastructure, is known for durable PVC insulated wires and automotive cables. KEI Industries stands out for its extra-high voltage power cables and global export presence, serving utilities and large infrastructure projects. RR Kabel, meanwhile, has carved a niche in premium house wires and fire-resistant products, focusing on safety certifications and eco-friendly insulation.