Social Media Marketing

Any online vendor that sells authentic Instagram followers and delivers them on time is trustworthy. But if the vendor sells fake Instagram followers, then don't buy them

Orthodontist Dr. Amit Asudani and model Jocelyn Wedow explain why social media is the most effective marketing strategy that any business can and must adopt

Marketers are seeing a budget cut which in a way will benefit and inspire to explore cost effective and more flexible channels

Dodging these potential mistakes can save you from shrinking your reach and help you shine as a video content creator

According to digital marketer Nishit Sangwan, this year has taught us some crucial lessons and he shares some of them

Two thousand twenty has changed the digital world. Brandon Mimms tells us how to prevent these mistakes in 2021

Mervik Haums, the founder of Startup Fortune, along with DigitalRadioTracker founder & CEO Michael Matthews and GoldHeart Productions founder Bruna Rubio, explains how to prepare your brand's marketing strategy for the post-pandemic year

The growth in content consumption in social media, video-streaming platforms and mobile apps has encouraged brands and advertisers to shift their attention to digital media

Telegram is being used by businesses for marketing because professionals are realizing the benefits of the platform may be even more than WhatsApp

Many working professionals are trying to build their personal brand on LinkedIn to increase their credibility in the workspace

As customers are cautious about the spread of COVID-19 virus while stepping out of their homes, it is important for brands to let their customers know that its safe to visit them by marketing about safety and hygiene

'Creator is the King and Content is the Kingdom'. To decode the art of content making Entrepreneur India, spoke with talented Indian influencers, who tell us ingredients to make a great content

Assessing the COVID-19 crisis to prevail, and envisioning a slow return in terms of profit, there are Vloggers who have resorted to the Cost-per-Action (CPA) model, to earn revenues. Since brands have slowed-down spending on marketing budgets, the cost per action model seems to be an effective marketing channel

Social media can also help you learn from your competitors. There has to be a good reason why your competitors are performing better than you

India has a replacement app for everything. Here are multiple homegrown replacements for TikTok, Camscanner, Clash of King to UC Browsers and more

Businesses can use the world of social media, influencers, content creators, and bloggers to increase engagement, visibility, and consumption

Brands custodians have a concern that how do they as a platform ensure that their brand is not seen alongside objectionable content?

To know the mantra of building a prominent brand presence Entrepreneur India got in a conversation with Sheeraz Hasan, the brain behind successful campaigns of celebrities like Kim Kardashian, Priyanka Chopra, Dwayne Johnson, Tom Cruise and here are some brilliant tips

In a world that's riddled with environmental, social and economic challenges, it's more important than ever to create meaningful solutions that improve the lives of people and the environment

Around 94 per cent of small business marketers use content marketing while only 9 per cent experienced success.

Understanding and distinguishing between these three different platforms is paramount for success