Business News
5 Tips to Grow Your Brand on Instagram in 2020
Understanding and distinguishing between these three different platforms is paramount for success
By Vinayak Garg
Social Media Marketing | Page 2
Business News
A Step By Step Guide To Build A Brand Using Social Media
Statistics suggest most people do search online before trusting any brand
Business News
Why Re-marketing to Existing Customer Base Rarely Succeeds in India?
The ability to analyse the data with a view to understand who buys what, over what channel, when, require qualified analytics talent and technology
Business News
Emerging Business Opportunities Within the Wedding Industry
With all the hype surrounding this segment and the craze among Indians for a memorable one, the industry is expected to grow at 20 per cent per year
Business News
How Artificial Intelligence is Changing the Landscape of Digital Marketing
From startups to large firms--everyone is opting for AI-powered digital marketing tools to enhance campaign planning & decision making
By Richa Pathak
Business News
Rise of 3 New Marketing Ambits that CMOs Can’t Afford to Miss
It is importaint to engage with micro-influencers to develop brand loyalty amongst a large swathe of customers, and avoid the pitfalls of a paid relationship, with a limited selection of influencers
Business News
Here’s How to Create Quality Content in the Age of Social Media
Content is always the "king"! Be it a manufacturing company or a service driven one, every sales unit is finally selling the content.
By Urvi Agarwal
Business News
Influencer Marketing: Six Mistakes that Brands Make
Brands need to tread carefully and find the perfect balance between keeping the audiences' trust and promoting themselves
By Apaksh Gupta
Business News
Building Your Brand & Career Using LinkedIn
These right strategies can help to climb up the career ladder
Business News
Why Today’s Entrepreneurs are Technologically Driven
There are several tools available that help in marketing about new businesses, unlike the hoarding, catalogues, pamphlets and newspaper advertisement
Business News
Experiential Marketing – The Power of Experience UNLEASHED!
The new-age customers, crave personalised experiences and desire meaningful interactions with the brand
Business News
Why Your E-commerce Store Needs A Mobile App
A recent report by Statista highlighted that e-commerce sales are set to projected revenue of 4.5 trillion in 2021
By Ashwin Vairu
Business News
6 Tricks to Find Your Ideal Branding Partner
The truest and final test of any partner has to be in the quality of their being. In an industry like branding and marketing, the evidence of success is laid bare in the open
By Shashwat Das
Business News
Making Instagram Shoppable In the World of E-Commerce
Instagram's chief Adam Mosseri has revealed his strategy to transform Instagram into a sales portal
Business News
Top Ten Rising Skills Job Aspirants need to Master
According to LinkedIn survey, 62 percent of Indians feel daunted by the rapid pace in change of skills that are in demand
Business News
Are Online Reviews Reliable? You Need to Read This
Businesses are making a conscious effort to curb negative reviews, including calling out fake reviews on social media
Business News
5 Ways in Which Digital Marketing Provides Flexibility across Channels
Digital marketing can be compared to surgery done using a scalpel while traditional marketing techniques can be compared to doing the same using a crude shove
By Ankit Gupta
Business News
Here’s How Can You Use Emotions to Market Your Product
Every major brand whether it be De Beers with - A diamond is forever, Surf - Daag Acche Hai or Fortune Ghar Ka Khana uses emotions in its marketing campaign to connect with their audience
By Vineet Arya
Business News
How to Leverage Digital Media to Become a Health & Wellness Influencer
If you are a good writer, focus on Instagram, Facebook or LinkedIn and if you are an instructor, focus on audiovisual platforms like YouTube, Instagram TV, Facebook and other platforms
By Mickey Mehta
Business News
Importance of Social Media & Marketing in the Events Industry
By creating innovative ways to reach out to the audience, social media has forced the events industry to evolve and think out of the box to bring bigger and better events for audiences
Business News
Why a 29-year old Angel Investor is Interested in People and not Their Company’s Valuation
Zaveri, without a formal university degree, is building his business since his teenage days
Business News
Makeup Mogul Kylie Jenner Hits a Billion
Kardashians' fame & major social media influence, this beauty billionaire is way more than just her looks
Business News
Facing Trouble in Business? Social Media is the Saviour for You
If you don't have an online presence yet, go online with your business now!
Business News
How One Can Run an Online Startup?
Once you start a business, consistency is all you need for it runs for a long time, be consistent with your marketing, constantly provide the items you intend to sell
Business News
6 Reasons Why You Need a Digital Strategy
With new media taking over how we consume information, hence, it's becoming more and more important to stay up to date with the latest technology
Business News
5 Channelizing Tips for Entrepreneurs to Crack the Code of Story Marketing on Social Media Platform
Start-ups can capitalise on this age-old secret and capture the attention of the audience on social media
Business News
6 Reasons Why You Need a Digital Strategy
Traditionally consumers used magazines and newspapers, now they consume information on Google, Facebook and Instagram