Social Media

Very recently, the Ahmedabad-based ice cream brand Hocco raised funds, and among many, they have two angel investors from Bollywood: Farhan Akhtar and Ritesh Sidhwani. From Karan Johar to Alia Bhatt, Rana Daggubati to Ronnie Screwvala, there are film producers who are expanding their horizons as business visionaries by investing in different sectors. Here we take a look at some of such personalities.

Potential clients hang out, scroll, like, and interact with brands on social media sites like Facebook, Instagram, and LinkedIn. Businesses that can connect with their customers in a genuine way are the ones who create devoted followings and see exponential growth in their success.

How a Family Man Became a YouTube Star and Built a Successful Business While Staying True to Himself

Some people start to believe that if you aren't killing it on social media, then you aren't the 'complete entrepreneur package.'

A recent in-depth report reveals the details of this shift and what we can expect in 2024, with it being currently valued at over $100 billion and involving around 300 million people worldwide.

Interestingly, Makhni doesn't like the term influencer at all.

His very first book "The Monk Who Sold His Ferrari" influenced millions across the world. Besides being an author, Sharma is also a renowned speaker, business and leadership coach.

Instagram is one of the most popular platforms on social media for a reason - it gets users traction and attention, amplifying their online presence.

Over the last few years, OTT platforms have completely revolutionised the entertainment scene all over the world, also leading to the democratizing of content.

When we look at celebrated start-up founders, there's a certain profile which has become the norm.

Krutika kickstarted her career on TikTok where she began the process to make people extol for her work. Anime, Kpop, Make-up, and everything "The Mermaid Scales" wants to express was adored.

If we had to pair social media platforms with professions they benefit or boost best, then we would club Instagram with photographers and videographers, and TikTok with dancers and singers, similarly Linkedin would pair best with businesses and entrepreneurs.

Locally connected influencers help the brand remain rooted, real, and raw. Regional influencers are local experts with a lot of influence in their communities. They can help you get your message out and are often good at getting interested people to watch or read what they have to say. Here are four ways regional creators approach their work.

The Court highlighted the concerns about the addictive nature of these platforms for school-going children and questioning their maturity to discern national interests at the age of 17 or 18 when compared to the voting age of 21

The Advertising Standards Council of India (ASCI) has revised its influencer advertising guidelines to place additional responsibility on advertising content of health and finance influencers.

The Advertising Standards Council of India (ASCI) has updated the definition of celebrities in its code to include social media influencers having a following of 500,000 or more.

Recently, Aditya Gupta, Founder of The Rug Republic shared a detailed post on LinkedIn regarding his disappointing experience with the American Express Centurion Black Card.

It is often assumed that one needs over a hundred thousand followers to monetise their social media account. However, the truth is that you can easily make money off your social media accounts as a micro-influencer.

The popular social media app used to upload 30-second videos is a hub for trends and their aftermaths. Recently one such trend took the internet by storm, where users live stream themselves acting like "NPCs" or automated "non-player characters" found in video games.

The programme is specially designed for graduates from any background seeking a career in the Web 3.0, social media, or Metaverse domains, as well as professionals in the software and IT industry seeking to gain Web 3.0 or Metaverse expertise to apply it in their respective fields

YouTube is an essential platform for content creators to share their videos and build an audience. This social media platform has billions of users and a wide range of content making it a go-to place for many creators to showcase their talent and work.