The speed by which a campaign spreads across the globe and the need to keep the entire globe in mind while coming up with a new line of garments and products has never been more important as it is now
Despite it being an established fact that the customers today prefer a multi-channel shopping and brand experience, it is not guaranteed that every multi-channel retailer is bound to succeed
As customers become more self-aware, retailers are responding by creating more customer-focused experiences - enabled by data, digital and CRM platforms of today
Fashion has been a significant segment in the evolution of the Indian retail industry, not due to its size but the way it has influenced the Indian lifestyle
Entrepreneur India interacts with Neeraj Singh, Director, KPMG India at the Future of Noida Retail summit on how augmented reality and m-commerce will define retail this year
Changes in customer behaviour have urged retailers to adopt a more organised pattern, thus bringing about a shift from unorganised to an organised market
New age retail has become phenomenal in every sense as innovation and technology has taken it to a height never achieved before, here are five tech trends making it happen