Facebook's strength lies in its unparalleled reach of 184 Million consumers who access the platform every month, and the fact that it gives brands the ability to curate stories, experiment with videos and content and motion pictures
Direct-to-consumer labels did not exist then, but corporate giants such as Tata and Reliance industries have ventured into e-commerce space and are betting big on private labels to drive sales.
ShopX believes that there is just a minuscule of a population that falls in the self-help category, equipped with gadgets, digital wallets. The rest belong fall in the category who aren't comfortable buying things online, using net-banking and would still prefer to go to the nearby market to buy their day-today needs.
Smaller SMEs and brands, formed by home-grown entrepreneurs, today are more comfortable using Facebook and word of the mouth to promote their brands and reach out to their target audience.