Online Marketing

Business News

Buying Glasses Online Is the Preferred Option for Many Consumers

Although buying glasses in a brick-and-mortar store remains the most popular option among corrective lens wearers, some customers prefer purchasing glasses online due to the ease of use, wide selection, and competitive prices offered by online stores.

By Viransh Bahuguna

Business News

Digital Marketplaces Are Expected To Reach $350 Billion In GMV By 2027: Report

By Teena Jose

Business News

Coffeee.io Raises INR 4.7 Crore In Pre-Seed Funding

By Teena Jose

Business News

Windo Raises $1.5 Million In Pre-Series A Funding

By Teena Jose

Business News

Urvann Raises INR 3 Crore In Seed Funding

The funds will be utilized for the expansion of operations across the country

By Teena Jose

Business News

Happy Nature Raises INR 6 Crore In Pre-Series A Funding

The fund raised will be used to focus on the startup's branding, marketing and customer experience

By Teena Jose

Business News

Going Strong With Pure-play Online Retail

Agrawal looks at offline presence only as a complimentary strategy

By Deepa Vaidya

Business News

Can You Really Get Paid Completing Surveys?

The truth is there is no magic solution that makes you a lot of money without any work

By Shishir Jajoo

Business News

New-age Entrepreneur Talks About the Relevance of Digital Marketing

Iman Khatibzadeh, the founder of Proshot Media wears multiple hats of Digital Marketing Expert, Tech Entrepreneur, Actor, and Filmmaker

By Srivatsa KR

Business News

5 Strategies To Build an Online Portfolio Boosting Any Business Website Performance

There are certain strategies to consider when building a blog as an online portfolio that will eventually turn into an online business

By Fernando Raymond

Business News

Marketing Practices For Successful Value Creations In Changing Environments

Marketing expert Shrey Yadav shares useful insights to plan effective marketing strategies, even during dynamic phases

By Michael Apostolos

Business News

The Use Of AI In Advertising, Commerce And Marketing

AI is kind of the second coming of software, which has gained significant momentum in the last few years, acting as personal assistants for some, while processing business transactions and providing technical services to others

By Saurabh Singh

Business News

Digital Marketing Can Boost SMEs

According to Archana Vohra, director small and medium businesses, Facebook India, these digital marketing initiatives can promote SME businesses

By Shivang Saxena

Marketing

Evolution From SMS To IP Messaging

Consumers find these messages to be essential to stay updated with their personal activities

By Beerud Sheth

Business News

4 Valuable Lessons From 2020 That Will Define Digital Marketing Moving Forward

According to digital marketer Nishit Sangwan, this year has taught us some crucial lessons and he shares some of them

By Srivatsa KR

Business News

3 Important Marketing Strategies You Shouldn’t Ignore in 2021

Mervik Haums, the founder of Startup Fortune, along with DigitalRadioTracker founder & CEO Michael Matthews and GoldHeart Productions founder Bruna Rubio, explains how to prepare your brand's marketing strategy for the post-pandemic year

By Shivang Saxena

Business News

It’s a Mad, Mad, Mad, Ad World!

There are many factors that determine the success of a brand and the revenue that follows and there is no "one size fits all"

By Kavita Shenoy

Business News

4 Digital Marketing Mistakes To Avoid in 2021

According to digital marketing experts Garrett Shiner and Kianoush Nikkhah Kouchaksaraei, avoiding these mistakes can boost overall marketing efforts

By Julian Lim

Business News

4 Digital Marketing Lessons To Scale Your Brand in 2021

Entrepreneur Kody White and success coach Bismarck Ebiweh share their insights about digital marketing in 2021 and beyond

By Julian Lim

Business News

Digital Ad Transparency Through Programmatic Means

The growth in content consumption in social media, video-streaming platforms and mobile apps has encouraged brands and advertisers to shift their attention to digital media

By Dimpy Yadav

Business News

The Internet Needs to Be a Safer Place for Everyone

Brands custodians have a concern that how do they as a platform ensure that their brand is not seen alongside objectionable content?

By Sunil Nair

Business News

Covid-19: 3 Basic and Trending Skills to Master During the Global Pandemic

Whatever you learn today is never going to be wasted, so stop wasting your time, pull your sleeves up and start learning right from today

By Shubham Saurav

Business News

What Marketers Need To Look At Post The Covid-19 Era

For thousands of business owners, the lockdown period will bring an unparalleled opportunity for exponential growth

By Shenaz Bapooji

Business News

AdGlobal360 Recognized As 11th Fastest Growing Tech Company In India By Deloitte

Established in 2009, Gurugram-based AdGlobal360 uses new-age technologies to provide marketing solutions across business verticals such auto, fast moving consumer goods, banking and financial services, education, travel, among others.

By Debroop Roy

Business News

7 Tips To Achieve Quick Results Through Content Marketing In 2020

Around 94 per cent of small business marketers use content marketing while only 9 per cent experienced success.

By Aparajita Choudhury

Business News

Influencer Marketing Trends To Watch Out For

In the smartphone era and with the dawn of social media, brands have slowly adapted themselves to this new medium, now opening themselves to the idea of working with 'influencers'.

By Debroop Roy

Business News

Consensus Forms Surrounding The Marketing Genius Of Dan Bilzerian

This Internet sensation knows how to pull the heartstrings of mainstream America

By Thomas Herd

Business News

Why Content Marketing Is the Ideal and Affordable Branding Strategy for Every Start-Up

Traditionally paid advertisements such as TV commercials, placing hoardings or radio advertisements have been considered as effective means for customer acquisitions. However, the same might not work for cash-strapped start-ups.

By Aparajita Choudhury

Business News

Still Trying to Figure Out How to Deliver Effective Push Notifications? Here’s What You Should Know

Push notification is no longer an optional marketing channel; it's rapidly becoming a must-have tool. With top brands making some great strides in building high return on investment push notification strategies, it is time marketers followed suit.

By Suraj Dubey

Business News

Optimising the M-commerce Value Chain Through Artificial Intelligence

With mobile rapidly becoming the device of choice to access and consume services, content, and information online, brands are capitalizing on this shift by investing in mobile marketing strategies

By Neha Kulwal