Business News
Why Re-marketing to Existing Customer Base Rarely Succeeds in India?
The ability to analyse the data with a view to understand who buys what, over what channel, when, require qualified analytics talent and technology
Online Marketing | Page 2
Business News
Growing Your Online Presence as an E-commerce Brand – How to do it
A brand isn't the product but the persona that it builds around itself
Business News
Top Digital Marketing Resolutions You Should be Making This Financial Year
These are all mechanisms amplifying your existing assets so that they have more value, shelf life and potent to serve the business
Business News
Why Today’s Entrepreneurs are Technologically Driven
There are several tools available that help in marketing about new businesses, unlike the hoarding, catalogues, pamphlets and newspaper advertisement
Business News
Experiential Marketing – The Power of Experience UNLEASHED!
The new-age customers, crave personalised experiences and desire meaningful interactions with the brand
Business News
6 Tricks to Find Your Ideal Branding Partner
The truest and final test of any partner has to be in the quality of their being. In an industry like branding and marketing, the evidence of success is laid bare in the open
By Shashwat Das
Business News
Are Online Reviews Reliable? You Need to Read This
Businesses are making a conscious effort to curb negative reviews, including calling out fake reviews on social media
Business News
How E-commerce is Reshaping India’s Jewellery Industry
The growth of India's online jewellery sector; challenges and future scope
By Rupesh Jain
Business News
How the Apparel Industry is Moving From Bespoke to E-spoke
The need for differentiation has been a major reason behind the success of many online custom-made outfit providers
Business News
Experience Centers as the ‘New-Age’ Marketing in the India of 2019
Experience centers, as opposed to the aggressive, hard-sell marketing tactics, give a breathing space to the consumer and let them be themselves
By Saurav Bhaik
Business News
How Not to Lose Attention of Gen Z in the 8 Seconds that You Have?
By the end of 2019, one in every three humans on planet earth will be a Gen Z'er to coin a phrase, a whopping 472 million of them will be in just one nation: India
By Vineet Arya
Business News
In the Age of Sensory Overload, How Can Brands Define Their Identity?
It is important, more than ever, for brands to look beyond the vanilla branding tactics and focus on brand ideals and genuineness with customers
Business News
How Mobile Marketing Help SMEs Grow
Marketers who are yet to develop their mobile marketing strategies should understand the many advantages and discover how those benefits can translate into real profits
By Manish Lunia
Business News
5 Ways in Which Digital Marketing Provides Flexibility across Channels
Digital marketing can be compared to surgery done using a scalpel while traditional marketing techniques can be compared to doing the same using a crude shove
By Ankit Gupta
Business News
Here’s How Can You Use Emotions to Market Your Product
Every major brand whether it be De Beers with - A diamond is forever, Surf - Daag Acche Hai or Fortune Ghar Ka Khana uses emotions in its marketing campaign to connect with their audience
By Vineet Arya
Business News
Digital Platforms Boosting the Tourism Sector
"Swift, agile, and accurate," is the simplest three-word definition of digitalization which is redefining the businesses, and lifestyle of people around the globe
By Nishant Jain
Business News
The Advanced Marketing Strategy That Engages Maximum Audience!
A marketing strategy designed by businesses, tailor-made to their specific purpose and creativity by using surprise as the main ingredient
By Harsh Mann
Business News
5 Machine Learning Technologies That Can Accelerate Your Entrepreneurial Journey
The scientific approach applied using ML will allow you to see many more potential outcomes and will consider the historical data in the fullest
Business News
5 Tips To Fetch Your Next Big App Development Client
If you cannot sell your entire work, there might be someone looking for just the app designing or someone looking for Android developer and you can offer your services in chunks
Business News
Here’s How You Can do Influence Marketing
Don't just make them your promoter; make them your brand ambassadors
Business News
AI in Digital Advertising – The Year Gone by and New Year Full of Promises and Surprises
Artificial Intelligence Altered the Digital Marketing Landscape Permanently in 2018
Business News
What Does Being Digitally Literate Mean?
AI is taking the jobs away from us that were redundant and didn't require much mental capacity
By Karan Shah
Business News
The Impact of E-commerce Boom on the Last Mile Logistics During the Festive Season
The logistics industry gears up for this rush by increased hiring of delivery partners, trainers and other logistics and warehouse related facilities
Business News
Part 2: My Love-Hate Relationship With Slack
Employees obsess over it, young HR-tech startups want to integrate with it, it has over three million paid subscribers; love it or not- Slack is a part of your work life
By Diksha Dutta
Business News
5 Channelizing Tips for Entrepreneurs to Crack the Code of Story Marketing on Social Media Platform
Start-ups can capitalise on this age-old secret and capture the attention of the audience on social media
Business News
Branded Content vs Developing Content for Brands – What’s the Difference?
With consumers becoming much more perceptive what can really win their favour is the thing to be seen in the coming future
Business News
Understanding and Grabbing The Attention of Today’s Millennial Customers
When a brand consistently delivers unmatched products and services, it lays the footing for a long-standing relationship, thereby ensuring repeat purchases
By Nitin Mohan