Freecultr, founded in 2019, redefines India's innerwear market with a data-driven, consumer-centric D2C model. Expanding globally, it emphasises comfort, sustainability, and customer feedback, aiming for 50% growth by 2025.
An IIM Calcutta alumnus, Dabas brings a deep understanding of both strategic growth and consumer behavior, having held key roles across major tech and e-commerce companies including McKinsey & Company, Cars24, Swiggy, Myntra, and Lazada.
Kingdom of White claims to have over 20 retail stores in key Indian cities and a strong digital presence on Myntra, Amazon, Ajio, and Nykaa Fashion, expanding its reach to a broader audience.
Flipkart recorded 330 million visits during early access and day 1, Amazon recorded 110 million customer visits within the first 48 hours of its sale, Meesho stated 65 million visitors and Myntra enjoyed 120 million visitors during the same period.
The Bengaluru-based startup will use the raised capital to enhance technology, expand R&D, and scale operations in Asia and North America, focusing on partnerships with AI hardware and product companies.
After stepping down as Cleartrip's CEO earlier this year, Ayyappan brings his expertise from leading positions at Flipkart, including his role as chief business officer at Myntra.
The funds have been raised through established global investors from Europe, the US, the Middle East, and India. With the green shoe option in play, Playbook Partners aims to increase the fund to USD 250 million.
The Gurugram-based platform aims to deploy the raised funds to expand its fleet from 21,000 to 200k electric scooters and extend its services to 15 cities across India by 2026.
Over the years, Myntra has experimented with its offerings and technology. And presently, it is riding high on its tech stack driven up by artificial intelligence and generative AI