Myntra

Business News

Innovative Fashion Strategist

The Pant Project offers custom-fit pants with personalised styles, leveraging D2C, social media engagement, and data analytics. Plans include expanding to denims, athleisure, and omnichannel experiences with INR 100 crore revenue goals.
Business News

The Comfort Redefiner

Freecultr, founded in 2019, redefines India's innerwear market with a data-driven, consumer-centric D2C model. Expanding globally, it emphasises comfort, sustainability, and customer feedback, aiming for 50% growth by 2025.