Aditya Loomba

The fundamental and permanent interaction of a business with a customer is through a purchase and businesses need to begin their client retention process with the first purchase

Businesses need to give time to the sales and marketing teams, as well as the customers to analyze the brand cohesively

The urbane professionals are increasingly preferring to drive rented cars, giving up the burden of owning a car.

The car rental market has several factors in its favor that are responsible for its growing success in the country.