Marketing Strategies | Page 4

Every time a customer touches an organization, it is a 'moment of truth'. This is that moment when an organization can make or break a customer's experience.

Marketing budget will see a shift of about 70% to digital marketing in the next couple of years.

Why international expansion is one of the biggest reasons behind businesses close shop.

You may love him, you may hate him, but you can't ignore him. That's Chetan Bhagat, the celebrated author for you. He has some real life lessons for entrepreneurs.

Entrepreneurship is not an art, it is a science.

Some affordable (and inexpensive) marketing tips for startups.

Exploring the growth of video marketing

Startups place marketing on the second step of the growth strategy, losing out on critical components that accelerate business growth.

A recent history of fights between online firms on Twitter.

What words define your business best.

Smart is when you can track all your competitors' digital marketing strategies at one place in one go. TrackMaven empowers you with that.

This Google's free navigation app is creating a buzz around the world and here's why.

There's a method to the madness when you want to play on your end consumers' emotions. Here are four brands that hit the bull's eye when it comes to emotional connect with Indian consumers.

Web ads are significantly different than TV ads - here's how