Prerna Raturi is writer, researcher and editor for the past eight years and writes for a number of newspapers and magazines. She started her journalistic career with Business Standard, and has also worked in the field of women's empowerment. Her interests include reading, writing, and adventure sports.
Established in Kolkata in 1938, the four generation- old Senco Gold and Diamonds has learnt the fine art of balancing old values with new-age growth strategies.
There's a method to the madness when you want to play on your end consumers' emotions. Here are four brands that hit the bull's eye when it comes to emotional connect with Indian consumers.