An independent digital brand consultant explains why digital branding is the new marketing mantra and throws light on the digital marketing scenario in India.
Identifying specific content that moves buyers down each stage of the sales funnel allows marketers to distinguish the efficient assets from the ineffective material
Nearly all of the best and most highly-funded campaigns on Kickstarter invest heavily in advertising. You shouldn't buy billboard ads, but a highly-targeted approach can do wonders
Entrepreneur India spoke to Karthik Prabhakar, Director of Fund Raising at IDG Ventures India, on how startups are approaching capital usage these days.