Marketing Strategies

Traditionally paid advertisements such as TV commercials, placing hoardings or radio advertisements have been considered as effective means for customer acquisitions. However, the same might not work for cash-strapped start-ups.

Push notification is no longer an optional marketing channel; it's rapidly becoming a must-have tool. With top brands making some great strides in building high return on investment push notification strategies, it is time marketers followed suit.

The ability to analyse the data with a view to understand who buys what, over what channel, when, require qualified analytics talent and technology

App marketing must be effectively dedicated to mobile resources like geo-targeting, multi-language support, push notifications

The path to success lies in fostering marketing as a culture

The huge cost advantage that India offers over the US and other Western economies for comparable world-class services should in itself make outsourcing a winning proposition

Any brand that has complete knowledge of their audience will be able to successfully establish in a new location

There are several tools available that help in marketing about new businesses, unlike the hoarding, catalogues, pamphlets and newspaper advertisement

Leveraging this technology enables corporates to create and present legendary brand stories that marry their business strategy to the message that they convey in a memorable, emotionally engaging and profitable manner

With large and constantly evolving product lines, maintaining a single version of truth can be hard sometimes but this is what you can do

Digital marketing allows brands to manage with surgical precision how much they spend on marketing campaigns, and the segment of consumers their campaign reaches

Businesses are making a conscious effort to curb negative reviews, including calling out fake reviews on social media

By the end of 2019, one in every three humans on planet earth will be a Gen Z'er to coin a phrase, a whopping 472 million of them will be in just one nation: India

Marketers who are yet to develop their mobile marketing strategies should understand the many advantages and discover how those benefits can translate into real profits

Digital marketing can be compared to surgery done using a scalpel while traditional marketing techniques can be compared to doing the same using a crude shove

Every major brand whether it be De Beers with - A diamond is forever, Surf - Daag Acche Hai or Fortune Ghar Ka Khana uses emotions in its marketing campaign to connect with their audience

Go-to-market strategy should not be an after-thought, but a critical aspect of an enterprise's existential thought process while building a solution

A marketing strategy designed by businesses, tailor-made to their specific purpose and creativity by using surprise as the main ingredient

This revolutionary content marketing technology helps marketers identify quick wins to boost content growth

To create a sales solution for your business, you first must clearly understand your marketing funnel

In the world of online sales, the post-holiday period shouldn't be a deterrent if you initiate well synchronized social media, content marketing and outbound marketing strategies.