Marketing

Digital marketing, also called online marketing, uses online platforms and tools to promote products, services, or brands through channels like social media, search engines, email, and websites.

According to the research, Nifty closed higher in December, close to 71 per cent of the time in 17 years since 2000, and has consistently delivered positive returns towards the year's end.

"Three things in life are certain: life, death, and news about Zomato," wrote Amit Gupta, MD, Badri Group summing up Zomato's marketing game on LinkedIn.

Adult SEO is the process of improving your website for relevant keywords so that it ranks higher on search engines like Google.

When it comes to their initial marketing effort, businesses may place a great deal of pressure on themselves. It is, after all, probably the first impression that prospective clients will get of your company.

When the RBI Governor said, be as consistent as Rahul Dravid. Shriram Finance Ltd., the flagship company of the Shriram Group were prompt to recognise the brand ethos Dravid embodies.

PN Gadgil Jewellers Limited, a Pune-based jewelry brand has announced its proposal to open its initial public offering (IPO) on Tuesday, September 10, 2024.

Businesses that prioritize customer behavior analysis are better at retaining their consumers and building trust

The estimated $1.9 billion in brand value of India's top 25 celebrities, which include both Bollywood stars and athletes, was accumulated in 2023, representing a 15.5% annual growth.

In the highly competitive world of marketing, Indian marketers are adopting various tools and techniques to stay in the market. In 2022, 68 per cent of marketers had a defined AI strategy, and today, 75 per cent of marketers are already experimenting with their AI plans

According to a recent Ficci EY analysis, as businesses increasingly look to social-media influencers to increase sales and enhance brand engagement, India's influencer marketing industry is anticipated to grow to Rupees 34 billion by 2026, from Rupees 19 billion in 2023.

Welcome to the world of AI-powered marketing automation – where innovation meets optimization for unparalleled success in the digital landscape. Enter AI-powered marketing automation, a technological marvel

Marketing success depends, at least partially, on creative strengths. You may have a logically better project, an objectively lower price, and a measurably longer history than your closest competitor, but if your marketing messages are boring or stale, people aren't going to give them a second glance.

In today's fast-paced digital landscape, where advertisements flood every corner of the internet, capturing the genuine attention of potential customers can often feel like a daunting challenge.

Research shows people remember stories 22 times more than facts and figures alone. It is only natural for marketers to capitalize on this art for their strategies but where one start is the big question. Here are 4 ways to incorporate the art of storytelling into your marketing strategy.

While Metaverse and Web3 will take a few years to take their full form, advertisers and marketers need to be prepared and get going on it.

After spending several years in the professional track runner circuit and Civil Engineering, Kendrick Martinez transitioned from a 9-5 engineer to an entrepreneur.

Inc & Co Brand, Maker&Son launches licensing model In the UK

Watching your competitors can be a very useful tactic. Knowing who their customers are will allow you to see who is making purchases

Disprz aims to utilize the fund for the company's expansion in the US and UK markets by pushing the pedal on hiring and marketing

Moment marketing by Blinkit and Zomato has everyone joining the trend