Influencer Marketing

Cross-industry integration, pay-per-outcome, brands approaching regional content creators and many such new trends have come up in the influencer marketing space in the recent past

The power of Social Media in educating, inspiring, and entertaining people is supreme. Having increased the opportunity for many creators and influencers to engage with their fans, the digital arena also gives them a chance to present their unique content. Social media platforms also become a way for influencers to channel trends and upcoming phenomena […]

Assessing the COVID-19 crisis to prevail, and envisioning a slow return in terms of profit, there are Vloggers who have resorted to the Cost-per-Action (CPA) model, to earn revenues. Since brands have slowed-down spending on marketing budgets, the cost per action model seems to be an effective marketing channel

With over one million followers on Instagram, travel influencer Rasmus Peter Kristensen tells us eight mantras of slaying it on social media and making it big