The return based marketing effort not only failed there, it also destroyed the confidence of buyers in terms of thinking of the website as a "discounting" brand.
Only after sell out to Coke, Chauhan set out to make Bisleri a major brand, hence the first milestone or highlight was to create a terrific distribution network.
Entrepreneur caught up with Rajiv Srivatsa, to know more on making furniture-shopping easier, while not compromising on great designs and after-sales experience