Business News
Why Should Start-ups take help of an Established Brand to Sell their Products
Brand extension can exploit 'leverage' and 'logic' parameters to offer value to consumers
By Roopa Venkat
Branding | Page 5
Business News
6 Reasons Why Brand Purposing Outplays Positioning
The first thing that comes to mind while thinking of brand building is positioning
Business News
What a Wedding Franchise Should Aspire For
A wedding franchise is a company and needs to function like one, branding itself well to create a unique identity
Business News
Pay-per-click Advertising: A Winning Game of Branding
A PPC ad campaign through Google and Bing is sure to generate satisfactory traffic on your website
Business News
How to Become a Champion at Content Marketing!
Use your content portal as a platform for people to share their pains and gains
Business News
#7 Reasons Your Business Needs Strong Social Media Presence
Facebook's Sponsored Posts and Twitter's Marketing Campaigns are two of the most popular ways to market your products and services
Business News
Marketing Without PR Is Like A Dream Without A Goal
A company with marketing and no PR is akin to having a store that no one knows about.
Business News
Building a Brand for your Start-up
Look at all the brands that exist in your own industry and learn their strengths and weaknesses
Business News
#10 Reasons Why Social Media Marketing is Indispensable for Your Business Today
Satisfied customers are likely to voice their positive feedbacks through different social media and this promotes your business in a more authentic way
Business News
Chief Brand Officer: Why Companies are Moving Beyond the Traditional Marketing Roles
Uber's hire of a Chief Brand Officer has given the designation name, fame and new responsibilities.
Business News
The Story and Meaning of #7 Iconic Logos
Deeper meanings are what make abstract logos great, as they help the logo tie into the brand's core values
Business News
Why Entrepreneurs of 2017 cannot Ignore Digital Advertising
Digital Advertising is a smart way to connect people's aspiration with real brands
By Nitin Gupta
Business News
Filter Copy: The King in Marketing Kingdom
Giving yourself a digital pat every time you share a piece of content serves little purpose, unless you're in love with your own voice
Business News
How to Get Your Content Strategy Right
The trick lies in constantly listening to your data. It is there where you will find your sweet spot.
Business News
Here’s How Entrepreneurs can Improve Their End-user Engagement
Marketers have realized that unless there is an end-user engagement, brands do not stand a chance to connect with its audience
Business News
How these Friends Grew a Small Company Into A Global Brand
Aditya Agarwal and Manish Goenka went to the same school and college and are best buddies like their fathers.
Business News
If You Want Your Concept to Work, Hire a Celebrity
The process of building brand through celebrity involves lots of money and risk.
By Nidhi Singh
Business News
The Economics of Emotion in Marketing
Studies tell us that people tend to rely more on emotions and less on logic when it comes to making purchase decisions.
Business News
How An Entrepreneur in Advertising Space Can Live Up to Creativity While Exploring Diverse Industries
It's about how 'desi' you are in India and international brands have also realised this
Business News
How Chatbot Helps Businesses Improve Customer Service?
Chatbots are the future of brand engagement. Engaged customers are likely to proceed to the bottom of your sales funnel
Business News
How Recruitment Dynamics Will Change in Fast Growing Economy Like India
"Focus on interactive interviews with candidates that help in understanding their strengths"
Business News
Pair Up And Gear Up For Mobile App Development
The focal tantrums of marketing are lead generation and popularizing their app
Business News
This Entrepreneur Points Out Challenges Of Online Jewellery Purchase In India
'Buying ornaments offline involves a prolonged customer engagement, which online platforms don't allow'
By Nidhi Singh
Business News
#4 Start-up Marketing Trends in India
Start-ups need to build communities around themselves to shelter them from acquisitions or market fluctuations
Business News
Why Start-ups Need Branding
Even today, branding is seen as a later stage luxury, a nice-to-have thing as against a must-have
Business News
Franchise Businesses Offer Entrepreneurship Opportunities In Tier-II And III Cities
There is a whopping 30% to 35% growth in franchise businesses in India year on year
By Vikalp Jain
Business News
This Company Helps in Bringing Back Customers to Your Website
India's top e-commerce companies like Myntra and Koovs are being helped by Sociomantic