Advertising | Page 4

They have mastered it and they know it!

Once you know how your brand is talked about, it helps in saying the right things to right people on a right channel

Online users prefer to shop between Monday to Friday, 12:00pm – 5:00pm, during office hours.

Desktop still commands over half of the share of display advertising spends, but if experts are to be believed, mobile is fast catching up.

And you thought you needed money to build a brand.

Network backed ad blocking raises serious debates on the future of the internet as we know it

Wearable devices, which can augment reality, hold much more potential in the realm of advertising.

Whether it's private or business, uploading your videos on FB would be counterproductive

Location based marketing offers great potential for growth but marketers are still not cashing in. Here's why-

Do you "like" the hilarious memes constantly bombarding your Facebook? You may be prepared for some elaborate adware spam

The Digital wallet is for Flipkart-Only transactions.

There's a method to the madness when you want to play on your end consumers' emotions. Here are four brands that hit the bull's eye when it comes to emotional connect with Indian consumers.

Web ads are significantly different than TV ads - here's how

The entrepreneurial and startup bug has bitten the advertising industry too.

5 things that can bring a startup from 33,000 feet above the sea level to flat on the ground