Business News
Exploring Cricket Advertising- The Programmatic Way
While digitization is a wonderful thing for the advertising world, here's the challenging part
By Ashish Shah
Advertising | Page 2
Business News
AI in Digital Advertising – The Year Gone by and New Year Full of Promises and Surprises
Artificial Intelligence Altered the Digital Marketing Landscape Permanently in 2018
Business News
This Is How Good A Customer Service Can Be The Most Important Business Metric
Attracting new customers is much more difficult than retaining one
Business News
How This Company is Riding the New Wave of Adtech
In the past one year between FY 2017-18 the company has grown by 81.45 per cent in terms of revenue and 87.30 per cent in terms of profit
Business News
5 Ways to Up Your Digital Marketing Game in 2019
Improvise your digital marketing strategy by including these trends, and you're prepared for any marketing challenge 2019 throws at you
By Tina Garg
Business News
Are GDPR and Blockchain the Next Stages in Programmatic Advertising Evolution?
In this article we try to explore all the aspects of GDPR and Blockchain
Business News
WhatsApp Labels New Feature for Fake Messages Crackdown
To see the new forwarded label, all you need is the latest supported version of WhatsApp on your phone.
By Nidhi Singh
Business News
How Advertising Platforms are Evolving Businesses in India
The era of rapid industrialization in the 19th century brought with itself the rising of a new sector - the advertising
By Sumit Ghosh
Business News
4 Low Budget Marketing Tips for Social Startups
Advertisement does not always mean pumping in a lot of money, it can be done elegantly in less money as well
Business News
Six Reasons Branding Is More Important Than Ever Before
Branding gives your audience a clear sense of purpose and direction– a credible voice that people want to listen to.
By Arpit Sinha
Business News
How to Find the Right Influencer for Your E-commerce Brand
While many marketers look at the number of followers to select an influencer, it's only the tip of the iceberg.
By Nidhi Singh
Business News
How New Age Technologies Are Changing the Ad-Tech Industry
CMOs worldwide had experimented with all these new age technologies and much ahead of Indian markets in adopting to these new age technologies.
By Ashish Shah
Marketing
How Brands Build Trust Through OOH (Out of Home) Advertising?
OOH advertising has the potential to reach a wide range of audiences at the same time across different geographic locations
By Vikas Sharma
Business News
#10 Designing Tips for Brand Building in OOH Advertising
These 10 rules will help to make sure your billboard is memorable and lasts long in the OOH (Out Of Home) space
Business News
#3 Mistakes to Avoid When Building a Women-centric Social Media Campaign
To get viral for all the right reasons, brands need to be sensitive while highlighting female empowerment.
By Nidhi Singh
Business News
Let’s Stop Expecting Women to Be Superhumans
It is time to put an end to the idea of superhuman women because they don't exist
Business News
Don’t Let your Mobile App Users Slip With these Sloppy Features
The most prevalent reasons for app uninstall are slow responsiveness and frequent app crash
Business News
Mobile Advertising Market Set to Rise Dramatically in the Coming Years, says Report
Factors like cheaper smartphones and better connectivity are driving a 124% increase in video ad consumption.
By Nidhi Singh
Business News
5 Tips to Initiate Business in Deal Aggregator Industry
Being open and receptive to constructive feedback helps in the growth of a business
By Rishabh Vyas
Business News
#5 Digital Marketing Trends to Watch Out for in 2018
In 2018, Artificial Intelligence will gain more acceptance, become adaptable, and affordable for mass marketing
By Vaibhav Vats
Business News
Digital Marketing in 2018: Advanced Strategies and Tips for Best Results
While investing in paid advertisement, choose the platform carefully and understand where your audience is more active
Business News
#5 Common Misconceptions about Ad Networks
Focusing on content and ad placement strategy helps increase the user engagement by quite a margin
Business News
Online Video Advertising Trends to Watch Out For in 2018
Mass personalization to be the key to winning customer trust and wallet share in 2018
By Vikas Katoch
Business News
Print Industry: The Role of Education in Bridging the Technology Gap
The printing industry needs to acknowledge the fact that digital disruption is around the corner impending challenges should be addressed
Business News
#4 Ways to Create an Effective Facebook Advert
It is important to initiate the process by settling on what the advert intends to achieve
Business News
Online Social Integration: Connecting Local Business With Great Customers
Online social integration is a process of connecting people of diverse race, culture, colour, and languages over the internet
By Ajeet Singh
Business News
Mistakes You Must Avoid If You Want Your App To Be Successful
App brands that are very successful create awareness for their new application even before its official release
By Harnil Oza