Advertising | Page 3

The process of building brand through celebrity involves lots of money and risk.

It's about how 'desi' you are in India and international brands have also realised this

In no time, Bhavin went on to acquire remarkable business acumen and co-founded Directi, an entirely bootstrapped technology conglomerate, in 1998.

Brands in India spent INR 4,200 crore on mobile advertising in 2016, a number expected to more than double by 2018

InMobi has been a flagship example of India's explosive start-up growth, and one of the earliest to have taken risky bets back in the day.

An adventure enthusiast and water sport lover, Divyank Turakhia is passionate about flying planes and loves scuba diving.

Visibility of any product is more through digital medium than traditional marketing techniques

It will give the right message at the right time to the right user, says this entrepreneur

More often than not, it is seen that start-ups consume their capital amount before the prescribed time.

Awareness, Interest and Evaluation are three key elements of the marketing funnel and Snapchat helps in achieving the second brilliantly i.e. interest the most.

Brands in India are changing the way they advertise. Are we soon going to say goodbye to big banner ads?

Proximity will no longer determine who you spend your time with. Here, I articulate how Augmented Reality (AR) and Virtual Reality (VR) have had an effect in the dynamics of marketing and interactive media.

Marketers for long have been perplexed, trying to understand and more importantly, get hold of an effective model to connect with their target audience on their smart phones.

In comparison to traditional methods of advertising, native advertising is a cost- effective alternative.

By monitoring your online reputation, researching your rivals' promotional activities, and finding referring domains with high authority and SEO potential, you can effectively generate an effective marketing buzz around your brand.

How Bina built a business around helping companies take advantage of the powerful demographic trends shaping the way consumers interact with businesses.

Smaller SMEs and brands, formed by home-grown entrepreneurs, today are more comfortable using Facebook and word of the mouth to promote their brands and reach out to their target audience.

Steer into the new world of permission marketing and forge deeper relationships with your customers

Many of the mobile gaming platforms are now being tested by e-commerce companies for promotions, mostly through banner display advertisements - the conventional model of brand recall rather than brand engagement.

Become a differentiator to lead in market

It's going to get challenging to build innovative marketing strategies around leaner budgets.