While speaking to Entrepreneur India on Satish Kumar Agarwal, the Chairman & MD, of Kamdhenu Limited spoke about what needs to be done to create brand value.

Started in 1995, Kamdhenu is a well-established flagship company operating in the business of steel manufacturing. It forayed into decorative paints business in 2008.

The company CMD in a conversation said until and unless you are not connected to the brand with your heart you can’t create it.

“Kamdhenu is a niche brand and I am glad to share with you that we have 77 franchise, more than eleven thousand dealers and more than five hundred distributors, everyone associated with us, says that they belong to Kamdhenu,” Agarwal said.

His tips to create brand value include:

“When we talk about the brand we have to be very specific about the quality, everyone needs the top quality in construction and it’s a need and emotional attachment with their homes, so we give upmost importance to the quality aspect and quality products and just ensure that throughout we provide quality, in each and every franchise units we provide the best quality until and unless we reach the customer and it’s the customer owns the brand then only a brand can survive in the future.”

The TMT bars and paint makers chief said that there has to be a connection between the brand and the owner, it’s a must that an individual should be passionate towards their brand then only brand value can be created.