Nykaa Ropes In Instamart COO Ankit Jain to Lead QCom Foray

Nykaa has appointed Instamart COO Ankit Jain to lead ‘Nykaa Now’, the company’s quick-commerce vertical.

The beauty and personal care retailer has been looking to accelerate its quick-commerce strategy to meet growing demand for faster deliveries across India. 

Nykaa Now currently offers 30 to 60-minute delivery of beauty and personal care products across 13 cities, including Mumbai, Delhi, Bengaluru and Kolkata. The service provides access to products from more than 1,000 brands spanning luxury, FMCG and direct-to-consumer categories. 

By FY30, Nykaa plans to expand Nykaa Now to additional high-demand markets across the country. Alongside this, it aims to deliver 90% of customer orders on the same day or the next day through Nykaa Next Day, while Nykaa Express will use the company’s retail store network to offer 2–3-hour hyperlocal deliveries for customers located near its stores. These initiatives form part of Nykaa’s broader strategy to strengthen its multi-speed delivery and fulfilment network across India

“Nykaa has built an incredibly strong foundation by combining consumer trust with innovation and technology. I am excited to join the company at a pivotal stage of its growth journey and look forward to building resilient, data-driven operations that enable greater speed, reliability and efficiency across the fulfillment network. Together, we have an opportunity to redefine beauty commerce by making the best beauty brands more accessible to customers across the country,” said Jain in a press release.

In his new role, Jain will oversee the expansion of Nykaa Now across key markets while driving AI-led demand forecasting and logistics innovation to strengthen the company’s fulfillment network. His responsibilities will include building scalable operations to support faster deliveries and improving supply chain efficiency as the business grows. 

Anchit Nayar, Executive Director and CEO, Nykaa Beauty, said, “As beauty commerce evolves, customers increasingly expect both speed and choice without compromise. At Nykaa, we are building a differentiated fulfillment ecosystem powered by technology, AI and deep execution excellence. Ankit’s experience in scaling complex supply chain and quick commerce operations makes him uniquely positioned to help us strengthen our network, accelerate NYKAA NOW, and deliver exceptional customer experiences at scale. As we look toward the next decade of growth, this investment in leadership capability will be a key enabler of our long term vision for beauty commerce in India.”