1% Club Launches AI CFO for Personalised Financial Guidance

Finance creator Sharan Hegde’s 1% Club has launched an AI CFO. 

As it implies, it’s essentially an AI-powered tool designed to provide personalised financial guidance based on users’ financial information.

The AI CFO uses users’ cash flow, net worth, portfolios and holdings, along with 1% Club’s research, to provide financial guidance without requiring manual entry of financial details.

Users can ask questions related to major financial decisions, such as whether they can afford a car the following year or how much they need to save for a planned trip. The tool can assess their financial position and suggest changes to spending or savings.

It also provides portfolio reviews across eight parameters, including returns, fund quality, benchmark performance, allocation, concentration, overlap, cost and tax position. The tool also provides news and insights related to users’ mutual funds and stocks.

Hegde said, “The real challenge begins when you have to make decisions with your own money. We wanted to build something that could sit with you through those decisions, understand your financial context and help you think through what makes sense for you.”

Cofounder Gupta added, “India has hundreds of millions of people who are financially active but have no one they trust to guide them through money decisions. The products exist and the data exists. What is missing is a trust layer that holds a person’s full financial context and can act on it. Technology has only recently become capable of building that, and for a country at India’s stage it is the need of the hour. The AI CFO is our first step towards it.”  

1% Club says it has reached nearly one million students through its financial education platform. 

The company raised INR 10 crore in a pre-Series A round from Gruhas, co-founded by Nikhil Kamath and Abhijeet Pai, in 2023.

The company said it has generated more than INR 150 crore in revenue over the past three years. It has also expanded to a team of more than 200 employees and manages approximately USD 500 million in AUA.