D2C Nutrition Brand BeastLife Raises INR 20 Cr in New Round
The round saw participation from GVFL and Equentis.
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Gurgaon-based direct-to-consumer (D2C) nutrition brand BeastLife has raised INR 20 crore in a recent funding round, taking its valuation to INR 320 crore. The round saw participation from GVFL and Equentis, according to company details.
The startup had earlier secured INR 1.9 crore from Indian cricketer Rinku Singh in April last year, along with around USD 479K in an angel funding round.
Founded in 2024 by Gaurav Taneja and Raj Vikram Gupta, BeastLife focuses on sports nutrition products such as protein supplements, creatine, mass gainers, and multivitamins. The company primarily operates through a digital-first model, selling products via its own website as well as major e-commerce and quick commerce platforms.
The newly raised funds will be used to expand operations, build the team, and strengthen its presence across both online and offline channels. The company is also planning a gradual offline expansion, starting with select locations and testing different retail formats to enhance its omnichannel reach.
BeastLife reported a turnover of INR 36 crore in FY25 and around INR 100 crore in FY26. It is targeting INR 500 crore in revenue over the next three years.
The brand operates in a competitive segment, facing established players such as MuscleBlaze, Optimum Nutrition, GNC, and The Whole Truth in the fitness and nutrition market.
Gurgaon-based direct-to-consumer (D2C) nutrition brand BeastLife has raised INR 20 crore in a recent funding round, taking its valuation to INR 320 crore. The round saw participation from GVFL and Equentis, according to company details.
The startup had earlier secured INR 1.9 crore from Indian cricketer Rinku Singh in April last year, along with around USD 479K in an angel funding round.
Founded in 2024 by Gaurav Taneja and Raj Vikram Gupta, BeastLife focuses on sports nutrition products such as protein supplements, creatine, mass gainers, and multivitamins. The company primarily operates through a digital-first model, selling products via its own website as well as major e-commerce and quick commerce platforms.
The newly raised funds will be used to expand operations, build the team, and strengthen its presence across both online and offline channels. The company is also planning a gradual offline expansion, starting with select locations and testing different retail formats to enhance its omnichannel reach.
BeastLife reported a turnover of INR 36 crore in FY25 and around INR 100 crore in FY26. It is targeting INR 500 crore in revenue over the next three years.
The brand operates in a competitive segment, facing established players such as MuscleBlaze, Optimum Nutrition, GNC, and The Whole Truth in the fitness and nutrition market.
