Bajaj Electricals to Acquire Morphy Richards for INR 141.4 Cr
With this acquisition, Bajaj Electricals will gain full ownership and control of the Morphy Richards brand in India, Nepal, Bhutan, Bangladesh, Sri Lanka, and the Maldives.
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Bajaj Electricals Limited has announced that it will acquire the intellectual property and brand rights of Morphy Richards in India and select South Asian markets for INR 141.4 crore.
With this acquisition, Bajaj Electricals will gain full ownership and control of the Morphy Richards brand in India, Nepal, Bhutan, Bangladesh, Sri Lanka, and the Maldives.
The move is expected to allow the company to independently manage the brand’s growth, product development, and market strategy across these regions.
Morphy Richards, established in 1936 in the UK, is known for its premium and design-focused home appliances and personal care products. Bajaj Electricals has been marketing and distributing the brand in India since 2002, helping it build a strong presence in several product categories. In 2022, both companies had extended their trademark licensing agreement for 15 years, indicating a continued partnership before this latest development.
According to the company, the acquisition aligns with its multi-brand strategy and is expected to support further investments in innovation, product design, and market expansion. Full ownership of the brand is also likely to provide greater flexibility in decision-making and strengthen its position in the competitive consumer appliances market.
Headquartered in Mumbai, Bajaj Electricals is part of the Bajaj Group and has been operating for more than 87 years. The company reported a turnover of INR 4,828 crore for the financial year 2024–25. Its business includes consumer appliances, fans, and lighting solutions, with a presence in both retail and professional segments.
Bajaj Electricals Limited has announced that it will acquire the intellectual property and brand rights of Morphy Richards in India and select South Asian markets for INR 141.4 crore.
With this acquisition, Bajaj Electricals will gain full ownership and control of the Morphy Richards brand in India, Nepal, Bhutan, Bangladesh, Sri Lanka, and the Maldives.
The move is expected to allow the company to independently manage the brand’s growth, product development, and market strategy across these regions.
Morphy Richards, established in 1936 in the UK, is known for its premium and design-focused home appliances and personal care products. Bajaj Electricals has been marketing and distributing the brand in India since 2002, helping it build a strong presence in several product categories. In 2022, both companies had extended their trademark licensing agreement for 15 years, indicating a continued partnership before this latest development.
According to the company, the acquisition aligns with its multi-brand strategy and is expected to support further investments in innovation, product design, and market expansion. Full ownership of the brand is also likely to provide greater flexibility in decision-making and strengthen its position in the competitive consumer appliances market.
Headquartered in Mumbai, Bajaj Electricals is part of the Bajaj Group and has been operating for more than 87 years. The company reported a turnover of INR 4,828 crore for the financial year 2024–25. Its business includes consumer appliances, fans, and lighting solutions, with a presence in both retail and professional segments.
