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Meta is also integrating Partnership Ads with Advantage+ catalog ads, offering advertisers the ability to combine influencer-led content with AI-driven personalisation. Companies like Zepto have leveraged this approach, reporting an 18 per cent deduction in customer acquisition cost and a 33 per cent increase in click-through rate

The platform addresses long-standing inefficiencies in the sector, where many organisations continue to rely on paper-based processes that can delay drug development and increase the risk of errors

Initially, the joint effort will focus on clients in the Asia Pacific and Japan regions before expanding globally

"I've had a strange life that took me across the world more than anyone I know. I don't know how one ends up being the Indian kid in Nigeria, the African kid in boarding school, the boarding school kid in Delhi Public School, the Delhi kid in Galesburg, Illinois, the Chicago guy in Alabama, the America-return in Mumbai, the Bollywood guy in comedy, the stand-up comedy guy in Bollywood, the Bollywood guy in Indie Music, and the Indian in American comedy. All I know is, when you are blessed enough to step into all those worlds, you write a book about it," Vir Das