Business News
Innovative Ways Brands Can Use Twitter Bots to Revolutionize Customer Engagement
Twitter bots are a revolutionary innovation that the brands are integrating in today's digital era.
By Nidhi Singh
Products | Page 2
Business News
Future of IOT in the Manufacturing Industry
While for MNCs, the appetite to adopt IoT is high as globally it has been around for few years, large enterprises are still trying to understand the size of value it would bring to them while SMEs are least bothered
By Sandeep Soni
Business News
#10 Designing Tips for Brand Building in OOH Advertising
These 10 rules will help to make sure your billboard is memorable and lasts long in the OOH (Out Of Home) space
Business News
6 Learnings to Help an Entrepreneur Find Customers
An entrepreneur needs to know the target customer base right from the time he or she develops the offering
By Salma Moosa
Business News
This Lady is Balancing Entrepreneurship With Purpose
Deepanjali Dalmia aims to grow her business organically launching baby diapers soon
Business News
How to Build a Strong and Enriching Community?
Set some core values for your community and never compromise with that
By Nansi Mishra
Business News
5 Low-cost Ways to Market Your Start-up
Start-ups need visibility so that it gets noticed by investors, media and most importantly potential customers
Business News
The Inspiring Story of an Artisan Food Retailer
Sustenance was born drawing inspiration from the artisan food movement Richa witnessed in New York
Business News
Top Seven Questions that Investors Ask Start-ups & How to Handle Them
Ensure that you spend time explaining your unique selling proposition (USP): product quality, features, positioning and of course the team's core strengths and achievements
By Suresh Rajan
Business News
6 Ways to Build a Millennial Brand in India
Millennial brands must plan on embarking on an omni-channel approach to combine the online experience with offline
By Veena Ashiya
Business News
The Psychological Biases of an Entrepreneur Explained
Entrepreneurship is a wrong profession for someone looking to maximize happiness
By Lalit Keshre
Business News
10 Things to Keep in Mind while Selling to Indian Traditional Businesses
Having a Sales team with multilingual capability can help in winning over new customers in different segments
By Vicky Jain
Business News
How to Stimulate a High-Converting Marketing Sales Funnel
If you want to be in the market race and stay relevant, you have to build, refine, test and fully optimize your marketing growth funnel
Business News
6 Important Factors for Sustaining Entrepreneurship
A entrepreneur needs to be introspective, aware, and possess a devoted sense of rationale–both for short and long-term gains
Business News
10 Customer Types You Should Avoid to Build a Sustainable Business
The customer is the lynchpin of a business and dealing with the right ones is very important for creating a sustainable enterprise
Business News
Marketing Clichés That are Killing Your Brand on Social Media
Social Media is inherent for a brand's success but if not used carefully, it can become a liability very soon
By Nidhi Singh
Business News
What is the Difference between Proof of Concept and Prototype ?
A prototype has almost all the functionalities of the end product, but will generally not be as efficient, artistically designed, or durable.
Business News
How is Creativity Going to Influence Customers in Different Markets
Manufacturers need to keep improvising their marketing strategies and follow the principle of 3Cs: Communicate, Connect, and Comply
Business News
How to Build Brand Awareness For A Product Using Social Media
Instagram and Facebook ads can help you target the right set of audience, and result in focused conversions and are extremely cost-efficient
By Nidhi Singh
Business News
How Aggregators Are Changing the Dynamics of Almost Every Business
Aggregators can spot trends early on mainly due to the sheer volume of data they process
Business News
#6 Things to Watch Out for While Starting an EdTech Startup
Each startup in EdTech space today promises to transform education, beat the competition and ultimately change the way knowledge is imparted
By Amit Kapoor
Business News
The Technological Tillers in the World of the Digital User Interface
We are now living in a world where digital fabrication and advanced manufacturing are a reality and not a fantasy.
By Tanmay Shah
Business News
Brands that Make Products Come Alive
Brand licensing strategy has been used globally to breathe the right brand experience into innovative lines
Business News
#5 ways Entrepreneurs can Launch The Right Product in Right Time
Test-selling helps entrepreneurs learn about the sales cycle
Business News
#5 Reasons Why Indian Cosmetic Industry Needs to Go Green
Most of the cosmetic products that we require today - shampoos, shower gel, soaps, body lotion, face cream - come loaded with unnatural chemicals
Business News
#7 Tips to Make Your Consumer Start-up Stand Out
Consumer products have to be simple and if they solve a real problem, they get word of mouth growth.
Business News
How to Validate your Idea Before Starting an Enterprise
Business validation is a must in view of the inherent risks associated with entering the market without even knowing if you have got it right from the beginning